by Christian Gray, Southern California Chapter, Pharmaceutical & Health Technology Division

Thinking about SLA President Cindy Romaine’s core tenets of Future Ready it is easy to see the convergence between pillars of Future Ready–career agility, alignment and community–and Corporate Social Responsibility/Social Responsibility (CSR/SR).

Your participation in CSR/SR can enhance your skill set and give you an opportunity to take on new roles and responsibilities giving you a more agile career.  CSR/SR is a very high profile matter for many public companies and other institutions. You will find yourself aligned with senior management’s desire to be a socially responsible organization by providing direct support to that department. And as CSR/SR relates to community, well it doesn’t take much effort to explain. That is what CSR/SR should be about, making a real difference in your community or the community that your organization represents.

I have several working hypotheses regarding CSR and SR which I hope to validate over the next few months:

1. Your personal participation in an SR program can increase your quality of life.
2. Your active support of your company CSR goals and objectives can have a positive impact on your career.
3. Being a leader for CSR/SR programs in your organization can lead to greater satisfaction in that role.
4. Professional associations and other business organizations benefit from participation in CSR.
5. Being an advocate and champion for CSR/SR programs can provide direct benefit to your clients, company and partners.

Recently I had a very late night of introspection and an honest evaluation of the many gifts I have in my life and had been aware of my growing need to be active in a community organization. I started researching non-profit organizations and even wrote a few checks. I joined the board of a local arts organization, Create:Fixate, and began to more actively participate in a group for which I had previously been a donor, LA’s BEST. Through that participation I reconnected with former associate Jim Howard, the founder of the Room to Read Los Angeles chapter.

Jim put the book, Leaving Microsoft to Change the World, in my hands and told me a little more about Room to Read. I was hooked before I even finished reading the book. I initially helped out informally, then facilitated their chapter strategic planning session. After visiting the global offices in San Francisco, I realized that what had begun as a conversation with an old friend had turned into not only an incredible project, but also a great and very personal passion.

My new-found commitment to caring and helping aligned with the broader community of colleagues I work with in the publishing and information industry, including clients, prospects, partners, publishers and even the Special Library Association. I was happy to discover that my commitment was also shared even closer to home, when I was casually speaking to my CEO at Reprints Desk, Peter Derycz, in December 2009 about life outside of work. While sharing my interest in Room to Read he got a funny smile on his face and began telling me about his own experience trekking in Nepal, how he wanted to start a school or library but was concerned about it being sustainable.

So like many good intentions, time passed and Peter’s plans faded until our conversation rekindled his own interest in creating a sustainable, positive change. Over the following weeks, Peter’s personal interest became a corporate initiative and a new partnership was formed between Reprints Desk and Room to Read. The result: basically every time there is a transaction (we deliver scientific articles to some of the largest research and development organizations in the world) Reprints Desk drops a small percentage in the Room to Read bucket. That commitment has, in one quarter, generated enough to fund more than 12 years of girls’ scholarships, including bikes and uniforms as needed, or more than 50 percent of a library, or more than 3,000 new books in local languages.

By integrating corporate social responsibility into Reprints Desk’s DNA, as we grow the company, the financial support and direct impact on children’s lives will grow with us. And that does not even count the impact of the initiative’s growing fan base. Both inside and around Reprints Desk, employees are making a difference around the world. While writing another line of code or providing customer service, our employees know clients are often thrilled to learn that their choice to use our services how has the added value of making the world a better place. As Peter and other senior managers have visited with the world’s largest publishers and they’ve learned about our partnership with Room to Read, many of these publishers are now asking how they can participate.

Over the past several years I’ve presented a series of talks about Career Agility to SLA Chapters and Divisions, sometimes solo, other times partnered with Cindy Hill or Kim Dority. One of the themes in these talks is emulating some of these positive characteristics of corporate leaders.  One key take-away has been that it is not only important to understand our own strengths, but to look at ways to channel our strength into action. I believe we have the means to do just that. To be an effective and valued contributor at your organization, you must consider becoming directly involved in your company’s CSR program. If your organization doesn’t have a CSR program, now is the perfect time to initiate one. Why? You will benefit by increasing your exposure to senior management, you can make a difference outside your enterprise and inside the “cause,” and you’re likely to gain tremendous personal satisfaction from your participation.

I hope this is the beginning of the conversation about CSR/SR and the role of the special librarian/info pro. We had a very engaged group during the SLA CSR Unconference session and we will continue the conversation via the SLA Social Responsibility group just started this week.

With over twenty-years of sales, marketing, business development and public speaking experience, Christian Gray has a unique and diverse perspective of technology, software and information companies. As a Strategic Account Manager for Reprints Desk, Christian has worked directly with many of the world’s largest life science companies including Amgen, Gilead, Genentech, Johnson and Johnson and Allergen, as well as other Fortune 500 Companies including Sony, Disney and Sun Microsystems.
Christian has been an active member of the Special Libraries Association since 2002 and is a past Board member of the Southern California Chapter and recently received an SLA Presidential Citation for his work on Future Ready 365.

Christian has given presentations to numerous SLA Chapters and Divisions and published a series of articles for Searcher Magazine, an Information Today publication on Enterprise Social Software. He has also been published in the Los Angeles Times, and Los Angeles Business Journal.

by Ruth Wolfish, New Jersey Chapter, Engineering and Leadership & Management Divisions

In my role as SLA Chapter Cabinet (Elect, Current, Past) I’ve learned to be more “Future Ready” myself and have smoothly transferred these ideas to my professional life, so I thought I’d share them with you as these tips will be very pertinent to attending  conference.

Do your homework — be prepared.

Always have business cards with you.

Listen, listen, listen…then speak.

At least once a day try to sit with/or talk to someone you don’t know.

Attempt what scares you, you fail if you don’t try but if you try you may succeed.

Anyone you meet may be important in the future, so treat everyone as you would like to be perceived.

“So, join us in Philly and learn how you too can become future ready!”

by Vicki Valleroy, Pacific Northwest Chapter, Competitive Intelligence Division

Recently Best Practices for Corporate Libraries was published, in which 57% of the authors were SLA members!  As one of the authors of the chapter titled “Application of Technology & Change Management in Staff Development”, I would like to share some excerpts that touch on some essential future skills.  Enjoy!

“Future skills include not only specialized skills but pivotal skills, such as project management and leadership.  The requirements for Library Specialist and Librarian positions were reviewed to determine what education or specialized skills were to be extended to include more in-depth technical knowledge, content management and information management skills, in addition to expanded skills/knowledge about copyright, intellectual property, metrics, and process based management skills.  Specialized skills are defined as tactical areas that are not unique across the company.  Acquiring these skills are the responsibilities of the staff as they develop and share their career goals and aspirations with their managers.

As important as the skills themselves is the staff’s willingness to change.  We researched change management principles and practices and chose those elements that we felt we could influence and/or control.  We created programs or activities to address these issues.  We attempted to augment our readiness to change by giving the staff adequate information, social support, participation in decision making, personal impact, and efficacy (an individual’s confidence in their ability to perform adequately in the new environment).

Due to the time needed to plan the approach and the implementation time needed, the staff development team took several years to address the issue of future skills and staff training.  During the first year, we established the future skills needed for our new library delivery model.  In the second year, the team addressed library specific competencies needed for new research and communication tools.  The team restructured the training and self-development goals by targeting specific competencies to support the company’s skills initiative.  A more focused approach to develop technical skills was needed to deliver services.  Building on the Special Libraries Association’s innovative “23 Things” self-directed training program, the team developed the Core Competencies goal, which specifically targets staff applying and demonstrating skills in selected areas.”

As professionals, we need to encourage and support each other  to take control of our own learning, to use available technology to optimize both interpersonal and professional competencies, and to put into use our ever changing lifelong learning skills.

Vicki began her professional career in health information management, developing future skills by supervising over 30 staff members on two campuses; coordinating the upgrade of computer software and hardware for medical records and coding; and participating in staff/management labor union negotiations.

After receiving her master’s degree in Library and Information Science from the University of Washington, she joined Boeing Library Services.  Currently she is co-leading the merging of the ViRT (Virtual Reference Team) and Research teams, and is particularly interested in using employee involvement best practices in developing high performance teams.   Recently Vicki completed the Change Management certificate program offered through Pepperdine University.  In 2009 she was honored with The Boeing Company’s (SSG) Shared Services Group Service Ambassador Award. She is actively involved in professional associations, locally and nationally, currently serving on the SLA 2012 Conference Planning Advisory Council.   Vicki is a co-author of “The Application of Technology and Change Management in Staff Development” in the newly published book Best Practices in Corporate Libraries.

by Lark Birdsong, Rocky Mountain Chapter, Business & Finance, Competitive Intelligence, Information Technology Divisions

Musing about: What it takes to be ready for what comes at you in life; whether professional, personal or other…to be ready and not afraid of what will be asked or needed of you.

Thoughts: Having an untethered desire to learn what needs to be learned for the space and time a person is occupying. No limits on learning subject matters, technological innovations, client engagement concepts, new ideas, collaboration efforts or the tantalizing, bewildering at times, unknown; being ready for the future means embracing efforts to acquire and know the future.

Lark Birdsong Moniker
Making ideas and “things” happen with an entrepreneurial spirit. High ratio of productivity to resources executive with the unique capacity to drive business goals in alignment with the owner’s needs, develop new initiatives, and maximize the bottom line…a key leader in an organization with expertise and capabilities in three indispensable areas, information, financial, and entrepreneurial … Formal education with three master’s degrees; informal education of countless and priceless hours of on the job and off the “for credit books” education. Contact her at lark@larkbirdsong.com

by David Meerman Scott

A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded information professionals.

In the world of marketing and public relations, scale and media are no longer the deciding factors. The world works in real-time now. Speed and agility are an organization’s decisive competitive advantage.

The mantra of the day is: communicate quickly. In real-time.

There is an opportunity for information professionals to make the connection between real-time information and the opportunities and threats to an enterprise as a result. This requires agility. The marketing and PR people need your help because they don’t have the skills to interpret data in real-time like a bond-trader.

Sadly, many corporate libraries have reduced or eliminated their staff and that means  talented researchers and information professionals have been laid off. I’ve had a chance to speak with various information professionals recently and many are downcast about career prospects.

At the same time, many organizations — corporations, nonprofits, government agencies, and educational institutions — finally understand the value of creating interesting information online that serves to educate and inform consumers. People in companies now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content.

Companies I speak with are trying to figure out who will create the content that they need for their online initiatives. Marketers, executives, and entrepreneurs say things like: “David, I need help. If I knew how to create great content, I’d already be doing it.”

At every speech I deliver I say to corporations one of the best ways to create great Web content is to actually hire a journalist or information professional, either full- or part-time, to help identify opportunities (and threats) and actually create information that will serve as what I call “brand journalism.” Journalists and information professionals are great at understanding an audience, researching, and creating content that buyers want to consume—it’s the bread and butter of their skill set.

What this convergence means to you, a smart journalist or information professional:

You went to graduate school to learn how to research, organize and access information. Yes, the employers who traditionally hired your skills are shrinking fast. But there is an entirely new world out there for you to consider: marketing departments and public relations departments. Please keep an open mind about this.

I’m talking about creating content for a corporation, government agency, nonprofit, or educational institution. You’ve probably not seriously considered that there are potential employers outside of traditional library and information centers.

Yes, there are new potential employers. And they need you and your skills. Now.

You’ve learned that you need to collect information on all sides of a story. You wonder how can you be balanced if you work for the “dark side.” I get that. But if you realize that your skills are in demand right now, you’ve got a new and fascinating opportunity.

You don’t need to compromise your integrity. You still provide authoritative research and access to content. You still practice your craft. You still have followers who care about what you do. You still change people’s lives.

The idea of using your research skills should be to educate and inform, not to overtly sell products. While some of you would rather wait tables than work for “the man,” others of you will find the opportunity refreshing.

It may even make you more marketable for traditional gigs with information hungry enterprises, as long as you are dedicated to providing quality content while pioneering this new way of using your skills.

If I had my marketing dream team, I’d fire the marketing staff and hire journalists and information professionals. I can’t emphasize this enough: you have a role in real-time marketing.

David Meerman Scott is a marketing strategist, keynote speaker, and seminar leader. His book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than 25 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic.  A recovering VP of marketing for two publicly traded information companies, he was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

Catch up with David at his blog WebInkNow or download his free ebook Real Time: How Marketing & PR at Speed Drives Measurable Success.

by Quincie Rivers, Washington DC Chapter, Knowledge Management Division

InfoCurrent has had a ringside seat watching the library and information science world change over the last few decades. As the Information Management Division of CORESTAFF Services, InfoCurrent has a 40-year history of providing library services to a broad spectrum of business, industry and government clients.

While InfoCurrent continues to place traditional librarians, technicians and clerks, we are constantly being asked to find highly skilled professionals who can manage digital archives, content management systems, web content, digital rights management, taxonomy, e-learning, competitive intelligence and analysis and more.

To be “future ready” in today’s market means more than being proficient in traditional Library Sciences.  It means being futuristic, strategic, and quick to adapt to change. Employers are looking for librarians who are creative, flexible, innovative – who are at ease with technology and understand how that technology can help an organization manage their resources better. Information is key to a business’s growth. Hiring managers expect a librarian to be team oriented, collaborative, people focused. They want and need librarians who can become thought leaders, strategists and innovators.

As companies are exploring ways to recover and expand in the current economic climate, budgets continue to be under strict scrutiny.  Often with limited resources, library services must continue to evolve and become leaner, smarter and faster as the new age of technology and social media transforms our markets.

Organizations and businesses realize that the management of knowledge is a valuable commodity and necessary for growth.  It is not enough, however, just to manage information and provide a service but rather to proactively adopt new technologies and economies of scale.  Businesses who have sought skilled personnel to cost effectively deliver and streamline information now view these individuals in a far less traditional role.

How does one become future ready?  Become innovative and adapt to the evolution of business strategies as it relates to your specific industry.  While the demand for MLIS/MLS professionals remains high, the work environment will be a far less conventional business.  As long as you are flexible and have a curiosity for life-long learning, there will be a place in today’s future ready business world by translating traditional skills and adapting new technologies to their best and highest use.

The day of the back office librarian is vanishing. Professional Librarians are embedded in the teams they service. They are managing virtual researchers and collections, orchestrating the delivery of these valuable resources in whatever form they take. Expect to be part of a team collaboratively working to provide innovative solutions in a dynamic environment.

It’s an exciting time to be a librarian. At InfoCurrent we see the future every day.

InfoCurrent, with offices in Washington, DC, New York City, Boston and Houston, is the Information Management Division of CORESTAFF Services specializing in library and records management services.  InfoCurrent is a full-service, nationwide staffing firm offering temporary, temp-to-hire, direct hire and project management for almost every industry, on projects large and small, and on items from legal documents to art collections.  We keep pace with trends in both Library Sciences and Records Management, sharing best practices to help our clients build faster, nimbler – and smarter – organizations.

Cindy Romaine, SLA President, has an AWESOME conversation with Neil Pasricha.

I’ve followed Neil’s blog 1000 Awesome Things for some time and feel that his perspective is especially valuable in a time of change and transition, so I was thrilled when Neil agreed to be interviewed for the FutureReady365 blog.

Neil Pasricha is the author of The Book of Awesome: Snow Days, Bakery Air, Finding Money in Your Pocket and Other Simple, Brilliant Things. A self-described “average guy” with a typical 9-to-5 job in the suburbs, Neil Pasricha started his blog 1000 Awesome Things, as a small reminder — in a world of rising sea levels, global conflict, and a troubled economy — of the free, easy little joys that make life sweet.

He didn’t anticipate that his site would gain a readership of millions of people, win two Webby Awards (“the Internet’s highest honor” according to The New York Times), be named one of PC Magazine’s Top 100 Sites On the Internet, or become a place where people from around the world would come to celebrate the simple pleasures of daily life. His first book The Book of Awesome became a #1 International Bestseller for #38 weeks, and The Book of (Even More) Awesome comes out today, April 28, 2011.

I asked Neil a few questions about change and transition. Here are his remarks:

1. Neil, what strikes me about your blog 1000 Awesome Things is how unassuming and yet powerful your insights are. There’s something universal and appealing about snowy days, bakery air, and roller-coaster rides. And yet you’ve experienced some unpleasant things in life, too. How do you keep a positive attitude?
   

   Ha ha, well I don’t always! To be honest, I’ve never thought of myself as an optimist or someone who wears a clown-faced grin all day. And I don’t know if keeping a positive attitude 100% of the time is even possible…or desirable.

   The truth is we all have dark days, dark months, and even dark years. I started writing The Book of Awesome after my wife told me she didn’t love me anymore… and after my best friend took his own life. It was the darkest year of my life.

   When it comes to dark times I say … let them be dark.

   You just have to remember there are awesome things at the end.

   It’s all about enjoying simple pleasures like stepping on dry crunchy leaves on the sidewalk, flipping to the cold side of the pillow, or the smell of a bakery…waiting for you at the end.

2. In your Ted Talk on The Three A’s of Awesome, you say, “We are all going to get lumps and we’re all going to get bumps. None of us can predict the future. But we do know one thing about it — it ain’t going to go according to plan.” Library and information centers are changing very dramatically and corporate libraries have been closed or downsized around the world. What attitude do you recommend to make us ready for the future?
   

   Well, life is short.

   We all live for a blink of an eye on a tiny spinning rock…and we could go at any time.

   So when it comes to attitude I say embrace this temporary nature of life and embrace the fragility and instability of everything…embrace it by filling as many minutes as possible with simple pleasures.

   Because sure, when we’re on our last legs we’ll look back and remember the high highs of first dances at weddings and the low lows of losing loved ones and funerals. But dotting those major moments will be all the tiny seconds we spend appreciating the smell of an old book, the look on a kid’s face after they close their first paperback, or the inner satisfaction that comes from finishing up a new display in your front window.

   Awesome things add up to hours and days and months and years.

3. As library and information professionals, we’re actively working with social media services in an effort to connect with our clients and customers. Your blog has gone viral with millions of hits a day. Is there a secret sauce for such impressive growth?
   

   When I was 15 my friend Chad and I started a website called “When I Was A Kid” as an online collection of funny things people believed when they were little. Over the three weeks the site lasted we only got one submission…and it was from my sister. She thought fish lived in waterbeds.

   I think over the years I’ve had fun experimenting with tiny websites in school projects, with friends, and just while tinkering around online. And they all probably got a grand total of a few hundred hits, most of which were my mom and dad and me hitting the “Refresh” button over and over.

   Now http://www.1000awesomethings.com has had over 30 million visitors, won multiple awards, and has two books—The Book of Awesome and The Book of (Even More) Awesome—coming out of it.

   So what’s my secret?

   I say try a lot and fail a lot. If you aren’t failing, you aren’t trying, if you aren’t trying, you aren’t failing. But when you’re doing both you’re always learning and getting better…

4. In your Ted Talk on “The Three A’s of Awesome,” you talk about awareness and using new eyes to see the world. When it’s “permanent whitewater everywhere,” how might awareness help?

Well, I don’t have kids of my own but I always love hanging out with three year olds. I love the way they see the world because they’re seeing the world for the first time.

Whether they’re staring slack-jawed at their first baseball game, on their hands and knees looking at ladybugs, or spending an entire afternoon picking dandelions in the backyard for the Sunday dinner centerpiece.

And…we all used to be three years old! That three year old boy is still inside you, that three year old girl is still a part of you. They just grew into someone who doesn’t spend as much time looking at ladybugs anymore.

But that’s where awareness of the tiny things in The Book of (Even More) Awesome is meant to come in. After all, there was the first time you experienced déjà vu, the first time a baby fell asleep on you, and the first time you snuck candy into a movie theater.

Being aware of these tiny little pleasures helps remind us how awesome life is.

5. Thanks in part to the Internet, library and information centers are changing dramatically right now. Information professionals are learning they have to be consistently awesome with their clients in this fast-changing landscape. What advice do you have to help us become awesome?
   

   Well, I think you already are! You guys are some of my favoritest people ever. I’ve honestly spent a good chunk of my life in libraries. My mom took me every Saturday morning and we’d drive home with a stack of books sliding all around the back seat. I’d crack into them at night and finger peel my way through The Hardy Boys, Encyclopedia Brown, and my sister’s Babysitter’s Club books when she wasn’t looking.

   I absolutely love books. They’re a record of everything! They’re the way we communicate with our past and the way we send messages into the future.

   You are already very awesome so there’s really no need to try…just stop and appreciate the awesome things around you already. Enjoy coming back to your own bed after a long trip, smile when you let go of the gas pump and land perfectly on a round number, and get into the moment when the cashier opens a new lane at the grocery store…and you get to be first in line!

   Thank you so much for the chat and thank you sincerely for the very gracious words of support for The Book of (Even More) Awesome. I hope you enjoy it. Sending lots of love from snowy Canada and have a very awesome day,

   Neil

by Chris Zammarelli, Washington DC Chapter, Government Information & Taxonomy Divisions

My place of work recently announced that we will be having mandatory social media training. Because so many of the people we are trying to reach out to are heavily engaged in social media, it is important for us to understand what they are using and how we can use it to forward our mission.

Traditionally, I’m not someone who says anyone has to use a particular something. Nothing makes a wary person more averse that saying, “If you’re not using this, you’re not ready for the future” or words to that effect. I know it makes my skin crawl.

But enough of our clientele are using social media that by not using it ourselves, we are making ourselves invisible to them. For those of us who do any sort of outreach work, social media are a part of our jobs now. Learning about social media is as important as, say, learning how to use Outlook.

And I think that’s a way to present this to anyone who is reluctant. Social media are just another type of software in our workplace, like accounting software or integrated library systems. I wouldn’t suspect everyone who takes the social media training to become tweeters to rival Amanda Palmer or Kanye West. Social media might just be tools that a lot of people use at work and then don’t think about after they leave the office at the end of the day.

I consider myself fairly savvy when it comes to social media, and I could complain that I have to take the training too.  But while I know how I use social media, I don’t necessarily know how our clientele is using it. That’s something we need to keep in mind moving forward: if using this stuff is going to be a part of our jobs from now on, then it is also part of our job to know how it’s being used.

Chris Zammarelli is a contract cataloger on behalf of ATSG at the U.S. Department of State Bureau of International Information Programs’ Office of Information Resources. He is also a 2011 candidate for the SLA Board of Directors. Follow him on Twitter @cmz1018.

by Debi Beall, Oregon Chapter, Competitive Intelligence Division

Future Ready for a corporate library means being relevant to your company’s changing needs by staying nimble and looking for new ways to support the company’s goals and strategies. The Intel Library has always been focused on the needs of the company, but a couple of years ago, we tried a new, more proactive approach. As a result, we have undergone a transformation that has empowered our staff and increased visibility throughout the company.

The Intel Library has been publishing the Executive News Summary on a daily basis for the past 10 years. This publication was created at the request of Craig Barrett as a way to stay informed without having to scan endless news clippings. Two years ago, we decided to expand our publications with more in-depth industry newsletters, called Monitors. These weekly Monitors are specifically focused on Intel’s Global Strategy and key market segments and include an analysis of the news that week. The Monitors are a deeper dive into the areas of key importance to the success of the company. They have been wildly successful (we now publish 11 Monitors) and have resulted in several changes:

1. Fewer requests are coming into the library since the information people need is already being selected and distributed.
2. Each staff member has developed a deep understanding of the topic of their Monitor, becoming the experts that others turn to for insight.
3. Different business units throughout the company have linked the Intel Library Monitor that most applies to their business to their business unit web site.
4. The Intel Library is now more than an information repository. It is a place to gain critical insights into each of the Monitor markets.

Now that the Monitors have been institutionalized, we are looking to the future again. Next on our plate is improving access for mobile devices and a step into visual analytics. We have developed a rich data repository that is ready to be mined for insights. Visual analytics will take us to the next step, offering added value to Intel and contributing to the success of the company.

Debi Beall began her career as a Systems Engineer for IBM, then switched careers becoming a librarian with the Phoenix Public Library. Debi joined Motorola in 1992 as a Research Specialist, where she ultimately transitioned to a position as a Competitive Intelligence Analyst. She most recently joined Intel as a Research Analyst for the Intel Library in October 2008.

by Sarah Glassmeyer, Kentucky Chapter, Academic & Legal Divisions

Summertime is approaching which means many of us are daydreaming about summer vacation locales.   After a Northwest Indiana winter, I’m craving somewhere warm.  Sunny.  Not snow covered. Maybe I could go to the ocean?  Yes, sitting on a beach with an adult beverage (preferably served in a hollowed out piece of fruit) sounds like just the thing I need.

I have a confession, though:  I’m terrified of going into the ocean.  Like many people in my generation, I saw the movie “Jaws” at an impressionable age and ever since I have been convinced that going into the ocean would equal, if not certain death, then at least the loss of a limb or two.  So I stick to dry land.  Maybe I’ll wade in a little, but no deeper than “still visible feet” depth.

Funny thing about the movie “Jaws”…everyone talks about how scary the shark was, but if you re-watch it, I bet you’ll be surprised to see how little the shark is actually in the movie. As a matter of fact, it doesn’t fully appear until the 81 minute mark (in a 124 minute movie.)  Part of this was due to budgetary constraints on the production, but part of this was for classic Hitchcockian movie suspense reasons.

Alfred Hitchcock knew that the unknown was far more disturbing and scary than the known.  He explained it like this (paraphrasing): Four men are sitting at a table playing poker.  Unbeknownst to the audience, a bomb is placed under a table and it explodes.  That is surprise.   In another scenario, the audience sees that the bomb is under the table but it does not explode.  They don’t know when and if it ever will – and most of the time it doesn’t.  That is suspense.  Surprise is over in fifteen seconds.  Suspense can torture an audience for hours and, as the case with me and the ocean, radically alter one’s worldview.

So what does this have to do with information professionals?

How much do you change your life because you’re afraid of what might happen?  Maybe you don’t speak up in a meeting and share your great idea because you’re not sure if it’s stupid or not.  Or maybe you don’t want to change a procedure in your library because you’re worried that patrons will be upset.   Or maybe you don’t apply for a new job or run for an organizational office or otherwise try something new and different because..something might go wrong.  Who knows what it might be but it’s something!

I think to be future ready we need to stop worrying about the “what ifs” and “somethings.”  We all have our bombs under the table.  Stop waiting and worrying about when or if they’re ever going to go off.  You may be missing out on something great – personally, professionally or organizationally – because of it.

Sarah Glassmeyer is the Faculty Services and Outreach Librarian and an Assistant Professor of Law at Valparaiso University School of Law.  She blogs about the intersection of libraries, law and technology at http://sarahglassmeyer.com.