by Jamal Cromity, North Carolina Chapter, Information Technology and Leadership & Management Divisions

No one blogs or even tweets for arbitrary reasons. The intent of blogging and micro blogs post are for a number of people to read the messages and in some cases, have an impact on the professional lives of others.   For professional bloggers, visibility is an important driver. Stats and analytics are great indicators that post we make will be read by the many people who visit the blog site.

Did you know that since the inception of Future Ready 365, over 2 million people have viewed the site with over 185,000 unique visitors? Pretty impressive numbers considering the membership of SLA is just short of 10,000. In this case, where you post may be more important than what you post but if your content is good, well it is a win-win situation.

From a strategic perspective, blogging on others sites such as Future Ready is well documented as one of the best ways to advertise your own business, product, or blog. Just search the web and you will find a number of resources that discuss this marketing strategy.  As stated well by Tanya of Blogelina, “The trick is to find the right channels and determine which ones will work for you.”

So if you are not blogging on other sites, you might want to reconsider. Remember, your influence may only go as far as people can see you. Stats can help you choose the right places to post to for maximum visibility.

Jamal Cromity has worked in the information industry for over 15 years. He is currently a UX Specialist for ProQuest Dialog and is Associate Editor for the New Review of Information Networking. Jamal holds an MLS from NCCU , an MBA from NYIT and is PM (Project Management) certified. He has received awards and honors from many associations including ALA, SLA, NCSLA, and NCLA.