by Clara Cabrera, New York Chapter, Leadership & Management Division

So how does someone starting her second career and new to the library profession get to the best seat in the house of the SLA annual conference? This is how I got there along with some of my thoughts on being “Future Ready.” Prior to 2009, I was working for a small financial publishing company, having spent 2007-2009 working full time and attending graduate school to obtain my Master’s degree. Scheduling and finances being what they were for me, attending a library conference was difficult to swing. I did hear and read about friends and colleagues attending conferences and knew I was missing out on a great experience.

After being an active officer of the SLA student chapter at Pratt, I became actively involved in roles at SLA-NY. I attended local chapter events; I even organized a few events and meet many fellow information professionals along the way. I was nominated for the 2011 Rising Star award – an award that five new information professionals from across all the chapters receive. For the record, the best part of receiving this award is that I was nominated by people that I have worked alongside as a volunteer. None of the activities I have been a part of could have been successful without the parts played by so many others. The award provides entrance to the full SLA conference and an awards ceremony at the opening events of the conference, and the award winners each take part in a panel of fellow Rising Stars and newly inducted SLA Fellows.

The panel discussed the four pillars of Cindy Romaine’s concept of “Future Ready” – described on the Future Ready Blog as:

Collaboration to accelerate the availability of useful information
Adaptable skill set that anticipates and responds to the evolving marketplace
Alignment with the language and values of the community you serve
Community that connects stakeholders in mutually beneficial relationships

Working with Webb Shaw, Director of Editorial Resources of J.J. Keller – sponsor of the Rising Star Award – each of the Rising Stars were paired with a Fellow and we discussed how the elements of being “Future Ready” relate to our experiences in the profession. Leoma Dunn, of the Kentucky SLA chapter, and I paired up to discuss Collaboration.

Since we discussed how these pillars were part of our professional experience as new and veteran professionals, I’ll briefly mention the comments we made in discussing Collaboration. Since I think my biography reads of my collaboration in this field, it was fairly straightforward for me to discuss how collaboration played a part in my professional development. In my graduate years I found collaboration opportunities in both informal classmate study groups and student associations/groups. Collaboration is evident in my current work place

• in intra-departmental communication and reference tracking tools, such as email and SharePoint;
• in departments within the same branch of our corporate organizational structure (Technical Services, Knowledge Management, Content Management);
• with other firm departments, such as Business Development, Legal Talent recruitment, and Information Technology groups;
• with suppliers/vendors; and, of course,
• with the End User.

In the professional arena my collaboration experience has been in professional associations (SLA and others) and within informal meet-ups of professional people who share the same information professional space, but may differ in the job titles or firm in which we work. It also extends to the professional literature which I see as the “published format of collaboration” in which we follow and find out what other professionals are doing in the field (such as blog commenting or letters to the editors for print publications).

My panel partner Leoma discussed her own unique experience as President of the Kentucky Library Association, which includes public, school media, special, and academic librarians, and how the collaboration of these varied libraries help with each library’s own issues. Leoma works in the academic setting and has found that the nature of academic culture, where you have to present and work with others as part of your job, is more open, inclusive and naturally lends itself to collaboration.

Both Leoma and I referenced a great transcript (found on the CEO’s Corner page of SLA.org) of Janice LaChance’s presentation on collaboration at the ICAL conference in Delhi, India, in 2009. I recommend everyone read this speech. LaChance provides specific examples of collaboration at work in several U.S. library environments that really informed our understanding of collaboration at the larger multi-institutional level.

I enjoyed my participation in the panel on being “Future Ready”: meeting some of the other great new professional talent in the field, and the veteran knowledge workers that I had the honor of sharing the table with. Since the panel took place fairly early on in the course of the multi-day conference, I spent the bulk of my first time conference experience popping in and out of various sessions that piqued my interest, and vendor sponsored events that highlighted some upgrades to their products. Overall, I had a wonderful learning experience, and look forward to future conferences.

I could not have had these great experiences without SLA and J.J. Keller, the award sponsor of the 2011 Rising Star award. I owe a great thanks to SLA New York Chapter for nominating me for the Rising Star award and for also awarding me with a chapter scholarship to attend the SLA Conference. Thank you.

This article was was published in the Fall 2011 Newsletter of the New York Chapter of the Special Libraries Association.

Clara Cabrera is a Research and Reference Specialist for the law firm Wilmer Cutler Pickering Hale & Dorr. Clara received her MLIS from Pratt Institute in 2009. An active member of the SLA–New York chapter, she has previously held the Library School Liaison and Joblog Coordinator positions. Clara was awarded the 2011 Rising Star award by SLA.

Reposted with Permission from SLA Europe

by Sara Batts, Europe Chapter, Business & Finance, Legal, Leadership & Management Divisions

For the second year, SLA Conference brought its new Fellows and Rising Stars together for a round table session. This year’s theme was the four ‘pillars’ of Future Ready: community, collaboration, alignment and adaptable skills. Each pair of Star & Fellow took one topic, and presented their thoughts and perspectives. Webb Shaw from JJ Keller, sponsors of the Rising Star award ably chaired the session.

Kate and Sara from SLA Europe talked about Community. A few of the questions we answered about the value of community were:

• Do you have an “expert community?”
• What method did you use to build it?
• What about social media?
• What are the goals of your most important professional community?
• Have you taken part in a mentoring program, either as a mentor or “mentee”? How has that helped you build community?

It was a fun meeting to take part in. The preparation calls were also interesting, to see the group come together and get a sense of the way the session would pan out. It was particularly nice to get a laugh for one of Sara’s points, and to see a comment being retweeted across the conference, albeit slightly tongue in cheek from some. Other pairings addressed these questions below: what answers would you give, and how would they help you become Future Ready?

Adaptable skills
What are examples of non-tech skills that need to be adaptable?
How do you position yourself and your organization for adaptability?
What do you think is the next adaptation you’ll need to make?

Alignment
How have you gotten to know your users?
What’s an example of how you deliver information in a way you know to be user-friendly?
Have you identified your organization’s short- and long-term goals? How did you go about it?

Collaboration
How do you coordinate with other dept’s to meet goals of your organization?
What is an example of how you use communication and networking with outside groups to build your knowledge base and/or keep it current?

Photos (c) The Photo Group 2011 – All rights reserved

Sara Batts is currently SLA Europe President. She has recently taken on the role Library Services Co-ordinator in the London office of an international law firm. An SLA member since 2009, Sara was one of this year’s Rising Stars.

by Gerry Lukos, Oregon Chapter, Business & Finance Division

Some years back I was invited to give the keynote at the Oregon Chapter SLA annual meeting dinner. The theme was “What Chimpanzees Have Taught me about Surviving (and Thriving) in a Corporation.” Years of volunteering at the Oregon Zoo primate house and reading about and working around great apes had made me realize that understanding chimp society could help me deal with the challenges and occasional frustrations of working in a corporate environment.

From time to time, I pull out this list and see that these learnings still apply to my role as a corporate librarian and also to my interactions with people on and off the job. Maybe the lessons imparted to me by my chimp friends and acquaintances could be useful as you move forward in your career.

1. Whether you spend most of your time in a group or on your own, you are part of a larger community.
2. Build alliances.
3. Keep track of who grooms whom.
4. Know which trees bear fruit … and when.
5. From time to time you need to display some attitude.
6. Know when to stop screaming.
7. Sometimes the bully wins.
8. Dominance is temporary.
9. Be resilient.

Number 6 was actually the first one I wrote down. It was inspired by a chimp named Hannah who was going through a difficult time being integrated into a new group, and it’s very much like a saying we have at my company: “Disagree and commit.” Can you figure out how each of these lessons might translate into your own work environment? I look forward to reading your comments.

Gerry is a Research Analyst (aka Librarian) at Intel Corporation and as such she gets to spend much of her time monitoring the news for events and trends in various industries. She is a member and a past president of the Oregon Chapter of SLA and has been volunteering at the Oregon Zoo for 19 years.

by Christian Gray, Southern California Chapter, Pharmaceutical & Health Technology Division

Thinking about SLA President Cindy Romaine’s core tenets of Future Ready it is easy to see the convergence between pillars of Future Ready–career agility, alignment and community–and Corporate Social Responsibility/Social Responsibility (CSR/SR).

Your participation in CSR/SR can enhance your skill set and give you an opportunity to take on new roles and responsibilities giving you a more agile career.  CSR/SR is a very high profile matter for many public companies and other institutions. You will find yourself aligned with senior management’s desire to be a socially responsible organization by providing direct support to that department. And as CSR/SR relates to community, well it doesn’t take much effort to explain. That is what CSR/SR should be about, making a real difference in your community or the community that your organization represents.

I have several working hypotheses regarding CSR and SR which I hope to validate over the next few months:

1. Your personal participation in an SR program can increase your quality of life.
2. Your active support of your company CSR goals and objectives can have a positive impact on your career.
3. Being a leader for CSR/SR programs in your organization can lead to greater satisfaction in that role.
4. Professional associations and other business organizations benefit from participation in CSR.
5. Being an advocate and champion for CSR/SR programs can provide direct benefit to your clients, company and partners.

Recently I had a very late night of introspection and an honest evaluation of the many gifts I have in my life and had been aware of my growing need to be active in a community organization. I started researching non-profit organizations and even wrote a few checks. I joined the board of a local arts organization, Create:Fixate, and began to more actively participate in a group for which I had previously been a donor, LA’s BEST. Through that participation I reconnected with former associate Jim Howard, the founder of the Room to Read Los Angeles chapter.

Jim put the book, Leaving Microsoft to Change the World, in my hands and told me a little more about Room to Read. I was hooked before I even finished reading the book. I initially helped out informally, then facilitated their chapter strategic planning session. After visiting the global offices in San Francisco, I realized that what had begun as a conversation with an old friend had turned into not only an incredible project, but also a great and very personal passion.

My new-found commitment to caring and helping aligned with the broader community of colleagues I work with in the publishing and information industry, including clients, prospects, partners, publishers and even the Special Library Association. I was happy to discover that my commitment was also shared even closer to home, when I was casually speaking to my CEO at Reprints Desk, Peter Derycz, in December 2009 about life outside of work. While sharing my interest in Room to Read he got a funny smile on his face and began telling me about his own experience trekking in Nepal, how he wanted to start a school or library but was concerned about it being sustainable.

So like many good intentions, time passed and Peter’s plans faded until our conversation rekindled his own interest in creating a sustainable, positive change. Over the following weeks, Peter’s personal interest became a corporate initiative and a new partnership was formed between Reprints Desk and Room to Read. The result: basically every time there is a transaction (we deliver scientific articles to some of the largest research and development organizations in the world) Reprints Desk drops a small percentage in the Room to Read bucket. That commitment has, in one quarter, generated enough to fund more than 12 years of girls’ scholarships, including bikes and uniforms as needed, or more than 50 percent of a library, or more than 3,000 new books in local languages.

By integrating corporate social responsibility into Reprints Desk’s DNA, as we grow the company, the financial support and direct impact on children’s lives will grow with us. And that does not even count the impact of the initiative’s growing fan base. Both inside and around Reprints Desk, employees are making a difference around the world. While writing another line of code or providing customer service, our employees know clients are often thrilled to learn that their choice to use our services how has the added value of making the world a better place. As Peter and other senior managers have visited with the world’s largest publishers and they’ve learned about our partnership with Room to Read, many of these publishers are now asking how they can participate.

Over the past several years I’ve presented a series of talks about Career Agility to SLA Chapters and Divisions, sometimes solo, other times partnered with Cindy Hill or Kim Dority. One of the themes in these talks is emulating some of these positive characteristics of corporate leaders.  One key take-away has been that it is not only important to understand our own strengths, but to look at ways to channel our strength into action. I believe we have the means to do just that. To be an effective and valued contributor at your organization, you must consider becoming directly involved in your company’s CSR program. If your organization doesn’t have a CSR program, now is the perfect time to initiate one. Why? You will benefit by increasing your exposure to senior management, you can make a difference outside your enterprise and inside the “cause,” and you’re likely to gain tremendous personal satisfaction from your participation.

I hope this is the beginning of the conversation about CSR/SR and the role of the special librarian/info pro. We had a very engaged group during the SLA CSR Unconference session and we will continue the conversation via the SLA Social Responsibility group just started this week.

With over twenty-years of sales, marketing, business development and public speaking experience, Christian Gray has a unique and diverse perspective of technology, software and information companies. As a Strategic Account Manager for Reprints Desk, Christian has worked directly with many of the world’s largest life science companies including Amgen, Gilead, Genentech, Johnson and Johnson and Allergen, as well as other Fortune 500 Companies including Sony, Disney and Sun Microsystems.
Christian has been an active member of the Special Libraries Association since 2002 and is a past Board member of the Southern California Chapter and recently received an SLA Presidential Citation for his work on Future Ready 365.

Christian has given presentations to numerous SLA Chapters and Divisions and published a series of articles for Searcher Magazine, an Information Today publication on Enterprise Social Software. He has also been published in the Los Angeles Times, and Los Angeles Business Journal.

by Chelle Batchelor, past SLA-UW Student Chapter Member

In late April I had the honor and pleasure of teaming up with SLA President Cindy Romaine to present this talk on the Future Ready Job Search at an SLA-UW Student Night event. As soon as she explained to me the Future Ready concept, I started thinking about how the key components of collaboration, flexibility, adaptability, and community could be applied to the difficult job search we all experience after we graduate with our MLIS degrees. Here are just a few ideas for a Future Ready inspired job search, but please feel free to add more!

Community: it is crucially important to actively reach out to your community of practice while you are in graduate school, and afterward as well. If you are reading this, you’ve already started! The key word here, however, is active, and I think people sometimes miss that when they receive (or give) advice like this. So, you are reading Future Ready 365. Great! But, can you do more? Post something, perhaps? Here’s another example: many people attend large professional conferences as part of their job search, which can be mind-boggling and sometimes even end up feeling like a waste of time and money. The key is, it is very important to get actively involved in the conference in any way you can! Find a way to volunteer, present a poster, or join a committee or peer group as well as attending a career fair or resume review. You can then note your achievements on your resume, and you will be interfacing directly with professionals who might have helpful career advice or leads! The important thing is to find meaningful ways to connect with your community.

Collaboration: I think community and collaboration go hand in hand. By connecting with the community of practice that has evolved around the kind of work you want to do, you will discover peers and mentors who can help you with your job search. Ask your peers to review your application materials, or form a job search support group to trade resumes and share ideas about how to represent your skills. Brainstorm with your peers to help each other think of skills you have gained through your coursework. Ask your mentors for advice on where to search for jobs, what to include in your application, or how you might broaden your job search strategy if you have run out of ideas. Finally, keep your peers in mind when you are searching for jobs. For example, when you see a position that you don’t think is the right fit for you, take the extra step to share it with a friend who might be more interested!

Flexibility: this one is probably the most important, and the most difficult. In my presentation I represented the problem as a Venn diagram. As with a Boolean search, each time you add another “AND” to your search strategy, you narrow your results. So, let’s say keyword phrase #1 is YOUR JOB SKILLS, #2 is GEOGRAPHICAL LOCATION and #3 is TYPE OF JOB YOU WANT. Once you put those three together, you could end up with a very tiny job market to target! In order to get your first job, you may need to broaden your search. Gain some new adaptable skills, extend your search to places you haven’t considered before, or consider jobs in the tech and information industry that are not traditional “library” jobs. Those jobs might turn out to be a perfect match for your energy and enthusiasm! Don’t just search the library job lists like SLA, ALA, PNLA, LibGig, and LISjobs, try to find out what companies and other organizations are hiring information professionals. Some examples I gave my Seattle-based audience included Serials Solutions, Zaaz, Ascentium, Amazon, and Microsoft.

Adaptability: once you have identified an organization you want to work in, learn as much as you can about them and their culture. For best results, adapt each and every resume or CV and cover-letter to match the job and the work environment of that organization. Look at their web pages and familiarize yourself with the culture you see represented there. Use the language of their website, and especially the language of the job description to describe your skills and experiences in your application materials. If you don’t understand the lingo or are unfamiliar with their corporate culture, try to set up an informational interview with someone in the organization who would be willing to tell you more about the work they do and what they look for in a new employee. Finally, if you are invited to interview for a position, be prepared to answer questions about why you are interested in working for that organization, and why you care about the work you will be doing in the position you hope to fill. Be the person they want!

I hope this information is helpful for those of you graduating this year. It is a tough marketplace right now, and I think you will need to be more flexible in your job searches than ever before. The information profession is changing every day, and while it becomes more interesting, it also becomes more competitive and complex at the same time. Please take advantage of this SLA community to post more ideas for a future ready job search in the comments below!

Chelle Batchelor is the Access Services Librarian at the University of Washington Bothell and Cascadia Community College Campus Library. She graduated from the University of Washington MLIS program in June 2005 and was hired as the Head of Interlibrary Loan at the University of Las Vegas in July 2005. Two years later (almost to the day!) she began her job at UWB. She was an SLA student member from 2003-2005 and is now actively involved in ALA, co-chairing the Access Services Discussion Group and the Cooperative Remote Circulation Committee. Chelle brings the perspective of a UW iSchool Grad whose cohort has gone far and wide in the Information profession in the past six years.

by Michael Haynes

As a consultant who works with organisations to improve their performance, I can definitely say that I am in total agreement with the four key components required for future readiness.

Collaboration: It is imperative now that all elements within the value chain (companies, customers, suppliers) work together to deliver the products and services that are being sought after. The ability to effectively develop and deliver sought after offerings is often best achieved through such efforts. As a result, many organisations are starting to do this with their product development. Boeing is an example that quickly comes to mind. Given the added complexity, cost and risk of developing and delivering products and services…this will really need to continue to be the way forward.

Adaptable Skills: Also another imperative that must be met. The way business is being conducted is constantly changing. Hence a much broader and deeper skill set is required in many areas of business. Marketing and Sales are two examples. Both now require a data driven analytical and strategic skill set. The distinctions between various functional areas of business are becoming more and more blurred. Again referring to marketing for instance, today and future marketers need to have solid foundations in marketing, strategy, finance and even IT and statistics. With the heavy emphasis on technology and information (and the increasing sophistication of both) moving forward, continued adaptability and expansion of skills will be critical for both one’s survival and success.

Alignment: Establishing alignment both within organisations as well as among other members of the value/supply chain is critical. Gaining internal alignment is often quite a daunting and challenging task for many large corporations. Senior leaders in the organisation must spearhead and drive this. Unfortunately all too often there is difficulty in gaining alignment to meet common objectives. I suspect this is due to the various internal agendas which exist.

Community: Again given the added complexity that now exists given technology, establishing a community among those with common goals and interests is going to be key to success. They will be able to pull their skills and resources together (ie collaborate) to achieve the desired objectives.  I think a “win win” attitude must be adopted more within the business setting to allow more progress and achievement to occur moving forward.

Michael Haynes is Director of 2Excell Consulting, an international firm that positions B2B organisations to maximise their bottom line performance by empowering them to systematically understand and respond to customer needs. He has over 14 years experience in the areas of customer insights, strategy development and execution working for large corporations in various industries including automotive, financial services and telecommunications in Australia, Brazil and Canada. Michael can be reached at michael@2excell.com

by Ned Potter, Europe Chapter, Leadership & Management Division
by Laura Woods, Europe Chapter, Leadership & Management and Legal Divisions

Libraries and information professionals are stuck in a bit of an echo chamber. We spend way too much time talking to one another, and not nearly enough time talking to the potential users. Potential users who have no idea really what a (future ready) library does, but who would probably come and visit if they did. Some people use an analogy of ‘floating voters’ to describe those currently indifferent to libraries, but I think our offer has changed so much and people’s perceptions of libraries are so far behind, these are people who don’t even realise there’s an election on…

Classic examples of our preaching to the converted often come when the profession or the industry is criticised from outside. When Seth Godin or someone from the national press puts us down, our first urge seems to be to find another librarian to commiserate with. This doesn’t do anything, not really – it’s great to engage the library community by blogging about it, but library blogs tend to be read by other librarians –  we also need to engage the people who heard all the bad stuff about libraries in the first place. We need to fight back in public. In short, we need to take greater control of the narrative arc concerning libraries, and stop letting other people write our story for us.

The presentation below is one used by myself and Laura Woods when we talk about the echo chamber – follow the Prezi through to find out more about the concept, about how it impacts negatively on libraries, and to see some ideas for marketing libraries outside of the echo chamber in future.

Ned Potter works in the field of digitisation at an academic library in the UK; he was named as a Library Journal Mover & Shaker for 2011, and is about to attend the SLA Annual Conference in Philly as a winner of the SLA-Europe Early Career Conference Award. His blog and other presentations can be found at www.thewikiman.org.
Laura Woods is the current Webmaster and Bulletin Editor for the Europe Chapter. Her blog, Organising Chaos can be read at http://woodsiegirl.wordpress.com/.

by John Creighton

Community engagement is a public sector buzzword. Engagement is hailed as a key strategy to help keep institutions such as public libraries relevant now and in the future. But was does community engagement mean? And, more important, what is the purpose of community engagement?

Community engagement often is translated as a set of activities and/or events. People attend book readings, film screenings, a community dialogue. Attendance at these events becomes the purpose of engagement as well as the measure of success.

These types of activities are often worthwhile. But, does hosting an event, even if well attended, really make a library more relevant in the community? Is a meeting room with ample seating capacity an irreplaceable community asset? Can no other organization besides a library host a book reading, film screening or discussion?

To discover the full potential of civic engagement we must look beyond activities and set aside attendance as the primary metric of success.

Richard Harwood, founder of The Harwood Institute for Public Innovation, offers a definition for the purpose of community engagement that elevates engagement’s potential to new heights. Harwood challenges organizations to pursue community engagement as a means to improve the civic health of the community.

Let me state that again. The purpose of community engagement is to improve the civic health of the community.

What are some of the elements of a civically healthy community? The Harwood Institute’s research identifies factors such as these:

• Diverse layers of leadership at all levels of the community.
• A strong set of links and connections between diverse groups of people.
• Boundary spanning organizations and leaders willing to hold up a mirror to the community.
• A culture of constructive dialogue.

Embracing the idea that the purpose of community engagement is to improve the community’s civic health challenges engagement organizers to consider a different set of questions. The same activities are viewed in a different light.

A library team, for instance, might think differently about film screenings. The relevant questions become:

• How can we use film screenings to cultivate more diverse leadership at more levels of the community?
• How will the film screenings help people of different backgrounds forge strong connections?
• In what ways will the film screenings challenge people to look in the mirror and engage in constructive dialogue?

The ability to achieve these goals becomes the priority. Attendance becomes a secondary goal. These types of questions might even lead a library team to look outside its own buildings as the best place to show films and host conversations.

The measures of success change, too. Gatherings of a small group of people who are from diverse parts of the community may be deemed more successful than a well-attended event of like-minded library patrons.

An institution that is able to contribute to the civic health of its community – rather than just host an entertaining event – over time is far more relevant.

To what extent is your organization improving the civic health of your community?

John Creighton, a Longmont, Colorado leadership consultant, writes on community life and public leadership at johncr8on.com. He can be found on Twitter @johncr8on and on Facebook. John also is a member of The Harwood Institute’s national faculty.

by Aaron Schmidt

Libraries have been following trends in the larger  information world in an attempt to remain relevant. Libraries have strived to be nimble, flexible, and experimental, integrating popular tools and devices so that their offerings make sense to their patrons. Top Tech Trends panels at conferences prime librarians for what’s coming down the pike with the implication that libraries will gain some ground if they’re early adopters.

All of this is fine. Necessary, even. But it isn’t going to secure libraries a place in the future. Why?

This approach is reactive and it makes libraries beholden to the whims of industry. The current eBook quagmire is a perfect example of this. Most people that use commercial digital content are getting their needs filled outside of libraries. Some librarians cling to the notion of libraries as commercial content providers and are trying to fight over the remaining scraps.

This approach is shallow. It emphasizes matching library operations with people’s behaviors, not their motivations. It doesn’t matter, for instance, that some library users use Twitter. What really matters is that some library users want to broadcast their lives and read about other people’s lives. Libraries shouldn’t be concerned with using a hammer. They should be concerned with building something.

Instead of looking to technology for relevance, libraries ought to look at the lives of their patrons and the issues in their communities. Libraries user research budgets should be as big as their tech budgets. Libraries that do things like develop patron personas and conduct ethnographic studies will know not just what people do, but why they do it and what they’re trying to accomplish.

Those libraries can evolve into supportive, problem solving institutions, integrated into their communities.

Aaron Schmidt is the Digital Initiatives Librarian for the District of Columbia Public Library while residing in Portland, Oregon. For more information, view his blog, walkingpaper.org.

by Jody Turner, Culture of Future

“Curating and Framing Information”
Curating and framing information is a powerful way of sense-mapping for your family, community, company, and country. This is a mass communication, co-creation era in which authentic clarity begets authentic clarity. Self-indulgence as we have seen can be the worst of the worst. Steering clear of what fell before us helps us step over and begin anew.

Being future ready is about doing things differently for a different outcome.

Working With What Is
My job is to frame things for companies and communities so we can look at them anew, and innovate in better and healthier directions, with human empathy engaged.

My Two Favorite Invitations
Being pragmatic, I have two simple convictions that serve well in my work with companies today. First, in the face of what we have to contend with today, everyone needs to show up to the table. How can we create socially innovative structures that allow for contribution and buy-in from those that engage in company and community? With this you in particular have permission to join in, the time is nigh.

Second, something a friend once quoted to me; “If my town does well, I do well.” By town, we mean our community, our business culture, our state, our country, and our beautiful planet. Culture is the future, a culture that supports ways and means of living in balance and fulfillment. We are seeing great gains in figuring out how we can work together to ignite what needs igniting, and save what needs saving.

Other Thoughts That Still Ring True
My own modest upbringing taught me a few other important lessons that I believe still ring true today.

1. It is important to make the best with what you have.
2. ‘Waste not want not’ was true for my grandparents’ generation and is still true for us today.
3. It is important to break through social barriers – particularly your own – for growth and innovation.
4. Looking to others for inspiration will serve you well.
5. Being an inspiration in turn for others is the best motivation one can find.

Jody Turner is a Future Trends Innovation Strategist with international acclaim. For more information visit www.cultureoffuture.com or place the phrases ‘Jody Turner’ and ‘Generation G’ in the search engine of your choice.