by Jill Heinze, Virginia Chapter, CI Division

From my vantage point as a research analyst, I see novel-worthy tales play out daily in the form of mergers, lobbying, new product launches, bankruptcies, client wins and losses, and on and on. With all of the drama unfolding in the marketplace, how proficient are we at capturing that dynamism in our presentations and reports? If you’re like me, you could probably stand to become a better storyteller. Even more, if you listen to some observers, you have to become a respectable storyteller to be future-ready.

In his book A Whole New Mind, Daniel Pink asserts, “When facts become so widely available and instantly accessible, each one becomes less valuable. What begins to matter is the ability to place these facts in context and to deliver them with emotional impact.” Skeptical? Consider the success of Freakonomics¸ the book that transformed a collection of dry statistics into possible explanations for how society works and become a bestseller.

When weaving your tales, try emulating what I consider to be the traits of a good storyteller:

Creates well-developed characters.

A talented storyteller knows the history of her characters, their emotional and physical make up, what motivates them, and how they will grow and evolve. Similarly, a business info pro could enhance research by communicating the back story and drivers influencing “characters” like companies, executives, politicians, and products, and include suggestions about how those characters could change or act in the future given certain market conditions.

Says enough, but not too much.

There are few things more tedious than reading a story that leaves nothing to the imagination. While I don’t suggest leaving out key details or making too many assumptions, I do recommend considering how you can say more with less. Sometimes a single descriptive adjective, a clear graph, or a powerful image can get the point across and even improve the audience’s retention.

Constructs a plot.

Stories have a beginning, middle, and end. If you feel you’re assembling a collection of facts but losing the point in the mix, step back and see how you can reorganize the information so that it has a logical, compelling progression and reinforces your main conclusions.

Displays unique insight.

The best authors examine everyday occurrences in a new light and discover something profound. Maybe you’re no Shakespeare, but sometimes it’s those little nuggets that are commonly overlooked that can add large amounts of value to your deliverables. Try looking for themes, outliers, contradictions, trends and anomalies to deepen your clients’ understanding of a topic.

A note of caution: Unlike fiction writers, info pros need to tell stories responsibly. If you exaggerate too much for dramatic effect, you could sacrifice your credibility and, even worse, support bad decision-making.

To get going on your page-turners, check out some of the suggestions in Pink’s book and start small. In my case, I’m making a concerted effort to use graphics to convey my meaning and ensuring that each of my PowerPoint slides paints a verbal and visual picture. The future-readiness of PowerPoint is, well, another story.

Jill Stover Heinze is a librarian, marketing research analyst, active member of SLA’s Competitive Intelligence Division (CID) and Virginia Chapter, and a proud member of her profession. She earned her M.S.L.S. from the University of North Carolina at Chapel Hill. She has worked in academic and business environments and is an invited presenter on library marketing topics. She is currently serving the CID as blog editor and is participating in the division’s annual conference planning.

by Kate W. Flewelling

A colleague recently dubbed me the “nomadic, geriatric librarian.”  At 32, I am hardly geriatric, but I do provide information support to those who treat our hospital’s oldest patients, and I leave my office (and the library) as often as possible.  I am mobile, and busy clinicians and students need me to be where they are.

At my institution, an academic medical center, the “ACE Team” (Acute Care for the Elderly) meets once a day in a hospital conference room (geriatrics patients can be on any service–cardiology, neurology, medicine–making bedside rounds impractical).  ACE Team members include an attending physician, a post-residency fellow, a nurse practitioner or physician assistant, a pharmacist and residents/medical students on two week geriatrics rotations.   As cases are presented, I listen for clinical information needs.  Often, attendees will have additional literature search requests or a request for “one good article on….” or “clinical practice guidelines for….”  If I think a question can be answered in less than five minutes, I look it up on the spot on an iPad (I have also used an iPod Touch).  Other questions are taken back to the library for prompt response.

Schedule permitting, I have been attending rounds twice a week since October 2010.  In that short time, I have been accepted wholeheartedly into the ACE Team, including being invited to the division’s holiday potluck.  I send welcome emails to residents and medical students as they start their rotation.  The welcome emails contain a link to a reading list on RefShare that I created in consultation with the team.  I have received questions from all members of the team and have had in-office consultations with a number of them.

While I feel like I am providing a valuable service, I am constantly learning myself.  Going to rounds is like visiting another country whose language I can read but am not yet fluent.  I have a much richer understanding of the context in which clinicians work and am able to hear in real time their thought process.  I am a better librarian to all my health sciences professional patrons as a result.  I have also gained invaluable life lessons on what kind of “old age” I want for myself and family members.

Some advice for those who would like to start rounding:

• Ask for a meeting with the department chair to discuss how the library might better serve the department and mention rounding as an option.
• Before the meeting, do some reading on the specialty and current issues.  Attend the department’s grand rounds a few times.
• Become an expert on point-of-care databases, especially those with mobile versions.
• Be as mobile as you can with available technology.
• Be prepared to explain what you are doing there and the services you provide.
• Listen, listen, listen.

Kate W. Flewelling is Coordinator of Instruction at the  Upstate Medical University Health Sciences Library, Syracuse, NY.  Her email address is flewellk@upstate.edu.

By Gloria Miller, Military Libraries Division

I work in a cubicle. However, most of the people around me are not Librarians. This gives me opportunities to overhear conversations, ask questions, and join in whenever I think I can help. At first, the quizzical looks seem to say, “How can a Librarian help with this?” It doesn’t take long for them to realize the value of an Information Professional.

For me as well as my boss (also a cubicle Librarian), it has meant learning more than we ever expected to learn about Business Case Analysis, Excel, government contracting, SharePoint, and more. Each conversation becomes an opportunity to learn something else, and put it to use for the good of the organization as a whole. And every successful project becomes an advertisement for other teams to seek out the Library staff for input.

So, get out of your chair, leave your comfort zone, and stick your nose into hallway conversations. You’ll be surprised at where you may end up.

Gloria Miller is a Librarian at the Headquarters, U.S. Army Materiel Command, Redstone Arsenal (Huntsville), Alabama. She is currently the Chair-Elect of the Military Libraries Division.

by Marilyn Bromley, Washington DC Chapter

When Cindy Romaine announced Future Ready as the theme of her presidential year, I thought “what a great idea/slogan/catchphrase! What does it mean???” So I continued to ponder the question, confident that the fog would lift and the sun illuminate the way.

As it turned out, after thinking some more, I understood what Future Ready meant to me in a negative way – when I realized what I was NOT doing. 

According to the Outsell report Information Management Trends and Benchmarks 2010 by Roger Strouse (November 15, 2010), information managers need to “get on the device train.” 37% of IM functions currently deliver content to handheld devices, but that means that 63% of us do not. Roger writes, “The device train has left the station and a majority of information managers are left milling about on the platform.” 

More and more content is being created and delivered specifically for mobile devices, so we don’t have the excuse that there is nothing to offer. Since I work for a legal publisher, I know this to be true.

Further, our workplaces are full of employees whose lives live on a handheld device, and the idea that they think we’re irrelevant sends shivers down my spine. Outsell feels that we need to have “a stronger sense of urgency in catering to these platforms” and I agree.

So what am I doing to be Future Ready?

Here in the BNA Library, we’ve just bought an iPad, and some of us have Kindles and Nooks and many of us have iPhones and Androids. With all these devices, at our next Open House we plan to have a petting zoo. It may be that only the managers of Gens X & Y will be the ones who show up, but if we can help them speak the same language as their staff, and “live the future” too, then we’ve done a good thing. As an additional benefit, we can show what’s out there in the legal marketplace, and help managing editors imagine BNA’s next “killer app.”

It’s nice to see all of you here on the platform, but let’s get on that train!

Marilyn Bromley is Library Director at BNA and past-chair of the Social Science Division.  Her work interests are competitive intelligence, ROI, and copyright issues.

by Kama Siegel, Oregon Chapter, Legal Division

I think most SLA members consider themselves to be tech-savvy, if not “on the cutting edge” of gadgetry, social media and other innovative forms of communication. Even those who find individual forms of communication distasteful make a point of, if not embracing it, then using it fairly competently. The reason one of my colleagues gives for reluctantly accepting Twitter, for example, is because she knows that a fair number of her patrons or colleagues rely on it as a handy tool.

However, what if you run across colleagues who refuse to even try out these new tools, let alone adopt them? Do you just shake your head and leave them to their Luddite tendencies, or do you explain to them how they’re shooting themselves in the foot? I advocate the latter for while it may be uncomfortable to tell someone they are falling behind, it is a far worse proposition to ignore a way for our patrons to slip through the communication cracks.

Here are some reasons why a colleague would eschew the use of some form of technology (hardware or software), and the way you might address each:

• Cost/budget – Most communication platforms cost nothing, and are hosted on the web. It is understandable if someone balks at spending $500 for an iPad or a smartphone, but there’s no excuse for ignoring a tool that even one patron might be using.
• Fear of the new/fear of looking ignorant – The best way to get over your fear of new technology is to play around with it. No one is disapprovingly looking over your shoulder. And if you play around with it enough, you’ll find that you will either incorporate the technology into your routine, or you’ll discard it in favor or something else. Once you’re competent enough to make that choice, you’re no longer going to be ignorant. Additionally, your colleagues are librarians – they’re used to helping people! No one is going to laugh at you.
• Lack of time to properly learn/continue using the technology – This one might be the most difficult to overcome. However, if you can convince your colleague that all they need for competence is a mere 5-10 minutes a day for as long as they feel comfortable, you’ve won most of this battle. The other half of the battle is finding the time to keep using the technology in your everyday job duties. But again, if you start with 5 minutes and work your way up, you may find that it helps with your productivity.
• Lack of interest in a specific software or item of hardware – “Oh I’ll never use _________” says your colleague. Oh no? Famous last words. I nearly gave up on Twitter before I realized just how useful it is as a tool to increase productivity, and industry news feed. Stress to your colleague that some of these tools might need a lot of front-end work before she makes the decision to discard them or move on to the next available product.
• Belief that no patrons will be affected by the librarian ignoring the technology – Have your colleague walk around your organization and see what sort of tools your patrons are using. Tell her to talk to her patrons to find out how they’re using these tools. She might be surprised about all of the different methods by which patrons are harnessing information.
• Not sure about what’s available – Encourage your colleague to follow tech blogs or tech-savvy librarians’ blogs. They need to be at least a little curious about the tools in the first place before they can start to use them.

Ignoring any method of reaching our patrons is the opposite of Future Ready. To do so willfully should constitute malpractice.

Kama Siegel is the President of the Oregon Chapter of SLA and is the Computer Automation and Reference Librarian at the law firm Schwabe, Williamson & Wyatt.

by Kevin Carroll, Kevin Carroll Katalyst LLC

Think back to your childhood and to the years dominated by playtime, when there were endless hours to fill and the only agenda was to be captivated in the moment, to have fun. But playtime was also productive time, even if as kids we did not realize it. What we thought was entertaining was also instructive. Activities we called tea party, show-and-tell, kick-ball, finger-painting, hide-and-seek, daydreaming, and tag were also exercises in planning, strategy, design, decision-making, creativity, risk-taking, conflict resolution and teamwork.

In play we did not avoid obstacles, we looked for them by voluntarily challenging ourselves. We eagerly tackled insurmountable odds—height, speed, lack of money—to make our desires reality. Using imagination, we climbed Mt. Everest, competed in the Super Bowl, conquered the world or made a house out of a cardboard box. We voluntarily tested ourselves and accepted failure as part of the play. We ran, stumbled, and got up to run again. When we lost a game we simply started a new one. When something did not pan out as intended, we tapped into our seemingly endless supply of cleverness, resourcefulness and/or our creative agility to prototype or experiment with new solutions until we were satisfied. When faced with an enemy or new challenge—be it a competing team, a broken toy, or our friend playing a cop to our robber, an ogre to our princess—we figured out how to win, remedy the malfunction, or flee the imagined danger.

Far from frivolous time, our childhood play was constructive because it strengthened our resolve as well as our skills. Play gave us courage and instilled confidence. No doubt about it, the many forms of play—board games, sports, pretending, arts-and-crafts, writing, exploring, building—required us to invent, analyze, innovate, socialize, plan, communicate and problem solve. Play was serious business in our youth and play should continue to be serious business in our adult life.

Lifelong Play + Creative Confidence = Future Ready!

Kevin Carroll is the founder of Kevin Carroll Katalyst/LLC and the author of three highly successful books: Rules of the Red Rubber Ball, What’s Your Red Rubber Ball?! and The Red Rubber Ball at Work. As an author, speaker and agent for social change (a.k.a. the Katalyst), it is Kevin’s “job” to inspire businesses, organizations and individuals – from CEOs and employees of Fortune 500 companies to schoolchildren – to embrace their spirit of play and creativity to maximize their human potential and sustain more meaningful business and personal growth.

by Sharon Morris, ALA, Colorado State Library

Thinking about the future is an odd thing. How do we imagine something that has not yet been? The best thing to do is to open our minds up to new ways of thinking. Below are some strategies to try.

1. Embrace uncertainty. The thirteenth century poet, Rumi, said, “Sell your cleverness and buy bewilderment.” In other words, to see things differently, one must start with confusion.
2. Take time to dream.  Take a walk, stare out the window, sit quietly and let your mind float from subject to subject. Notice any images or vivid memories that come to mind. Be nowhere and everywhere.  Imagine and dream.
3. Talk it out. Share your ideas about the future with other future-minded people. They will keep you looking ahead. They will help you expand your own thoughts and ideas. Also, listen to them.  It is often easier to see what’s next for others than for ourselves.
4. Join forces. Form a confab with others who read about the future so you can keep each other up on things. Share blogs like this one with each other. Schedule time regularly to talk about new innovations and ideas that each of you is discovering.
5. Don’t just imagine, try stuff.  If you have an idea, do something to make it happen. Jump in and explore. Start small with a pilot project. Even mistakes and failure can lead to wildly unexpected innovation.
6. Read widely. Review blogs, journals, and publications from other fields to determine how they envision the future. This kind of environmental scanning can help you identify common themes and issues that may indicate the salient future trends.
7. Be curious about problems. At times, issues in organizations point to a need for systemic change. Finding opportunities where others see only barriers will open new paths to the future.
8. Give up perfection. We no longer have time to be mired in the drive to do things perfectly. We have to do what is good enough now so we save time to explore what can be.
9. Use our values. When you hear of a new technology, tool, or resource, view it through the lens of our values: access for all, intellectual freedom, privacy, and intellectual property rights. Will the emerging technology or innovation enhance or challenge those values? If there is a conflict, how might you resolve it?
10. See space. When learning to draw, students are encouraged to sketch the space around an object instead of the object. This gets them past their preconceived notions of what a common place object “looks like” and actually gets them to see the real shape. This attention to space rather than the object can apply to many things. You can notice the silence between words as much as the conversation. You can give attention to the time between activities as well as the activities. This builds awareness at a different level and opens us up to perceiving things in new ways.

–If you have remarks or would like to contribute your own strategies for being future-minded, please add them to the comments below.–

 by Dan Trefethen, SLA Treasurer 

As the SLA Treasurer, to me “Future Ready” means financial stability.  In my presentation last week at the Leadership Summit, I emphasized the importance of the annual conference, both to our coffers and to the vigor of the association.

To be Future Ready you have to engage with your colleagues, and the conference is the best place to do it.  You can help yourself, your colleagues, and your association by committing to attend the conference this June in Philadelphia. 

Early registrants help us generate excitement among the vendors who will be exhibiting there.  A wide range of exhibitors helps to make a vibrant and worthwhile conference.

Here’s how to do your part:  Register ASAP (meaning TODAY if possible) to show the exhibitors how valuable the conference will be for them.  Also, if you are talking to the vendors you deal with, tell them that you’ll be attending the conference, will look for them there, and (especially helpful!) that you can bring a colleague by the booth to introduce them. 

If you have colleagues who are in the market for a service or product, this is a very useful courtesy you can do, both for your colleague and for the vendor.  Personal referrals are important business connections.  Providing your colleague an opportunity for face to face vendor discussion and product demonstration at the conference is a great thing for you to do.  And let the vendor know so that he or she will be ready to greet you there.

Members and vendors are partners in delivering great information services to our customers.  Thanks for helping to make it happen.

Dan Trefethen is a long-time member of SLA and has held numerous positions including Treasurer of the Nominating committee, and President of the Pacific Northwest Chapter. He now serves as the Treasurer for SLA.

by John Creighton

20^th Century centralized institutions were created to solve a specific set of problems:  Scarce resources, high production and carrying costs, cumbersome logistics and limited (by today’s standards) communications.

Traditional libraries are a perfect example of a centralized institution. The cost to produce and store books, periodicals and other information was expensive and required a large amount of space. Very few people could afford to purchase their own reading collection or had the shelf space to store more than a few books. The solution: public libraries. Communities pooled their resources (taxes) to provide people with access to information.

When people share resources, it is necessary to create a set of rules and regulations to ensure fairness and equity in how resources are distributed and used. Libraries made rules such as “a person can only check out a book for one week so others have a chance to read it, too.” A system of penalties and, sometimes, rewards were put in place to encourage people to follow the rules.

It was and is the responsibility of public boards and administrators of centralized institutions to decide how to allocate scarce resources. Many public decision makers followed the mass market axiom of, “What will help (or appeal to) the most people for the longest time.” Controversy emerged when people couldn’t agree on how to spend their pooled resources. Should the library buy a controversial book or not?

Centralized institutions also need a set of rules to function as an enterprise. For instance, communities typically could neither afford nor wanted to keep their libraries open twenty-four hours per day. Libraries set hours of operation so people would know when they could access information.

For nearly a century, perhaps more, people have been satisfied with this relationship with public and private institutions because centralization was the most practical thing to do.  People deferred to boards to make decisions; they conformed to the institution’s rules and regulations, and embraced the systems of penalties and rewards (how many readers remember the importance of perfect attendance at school). Our language developed to reflect our willingness (even if we grumbled) to conform to the needs of the centralized institution: Working nine-to-five, working for the weekend, spring break, summer vacation, 10 o’clock news, morning paper.

People’s willingness to conform to the needs of centralized institutions is waning. People have lost their patience with public boards and other centralized decision makers. People aren’t willing to conform to the institution’s hours of operation. They want access to information now, on their own time. And, people ignore penalties and rewards. For instance, few schools award “perfect attendance” and many parents scoff at attendance policies.

Why have people lost their patience with 20^th Century centralized institutions? The problems these organizations were designed to solve are less severe or non-existent.  Put another way, it is economically possible and logistically practical for people to get what they want, when they want, how they want it.

Resources are more abundant than they were in the past. The costs to produce and carry goods are lower. The digitization of books and information is wonderful example of these shifts.  The marginal costs to produce, ship and store a book are all moving toward zero.

People are less interested in pooling their resources to buy things like books because more and more people can afford to purchase and store their own.  People are less interested in the product that appeals to the masses and more interested in products customized to their individual interests and needs. And, there is not as much need for people to agree on how to allocate scarce resources. Don’t like the history textbook the local school board chose for your child? There are several others online and the cost is next to free – or soon will be.

Indeed, people have come to expect options and choices. The idea of “one size fits all” is considered as old as the steam engine train. And, people’s growing expectations are not ending with choice. Increasingly, people expect to design, produce and manage their own experiences.  They will gravitate toward institutions that help them do these things.

21^st Century institutions will need to help people solve a new set of personal and social problems. On the personal side of the ledger, the challenges of growing importance include how to help individuals:

• Identify, organize and create options
• Make informed and satisfying choices
• Gain access to the tools of production, distribution, and collaboration
• Form ad hoc, short term and long term communities
• Sustain action over time.

On the social side of the ledger, the challenges are more difficult because the demand to solve them is not on the forefront of people’s minds. But, to ensure the ongoing health of our communities and our democracy, we will need to figure out ways to bridge differences between an increasingly diverse and segregated society and foster the democratic skills to ensure that we are able to make decisions around resources we still must share.

This is the challenge for libraries and other public institutions. How to make the shift from 20^th Century centralized practices to 21^st Century platform practices.

John Creighton, a Longmont, Colorado leadership consultant, writes on community life and public leadership at johncr8on.com. He can be found on Twitter @johncr8on and on Facebook.  See John’s presentation, “Emboldened Individuals – Platform Organizations” on SlideShare and read more of his work in Dispatches From The Heartland at the Communities at the Washington Times.

by Jody Turner, Culture of Future

“Curating and Framing Information”
Curating and framing information is a powerful way of sense-mapping for your family, community, company, and country. This is a mass communication, co-creation era in which authentic clarity begets authentic clarity. Self-indulgence as we have seen can be the worst of the worst. Steering clear of what fell before us helps us step over and begin anew.

Being future ready is about doing things differently for a different outcome.

Working With What Is
My job is to frame things for companies and communities so we can look at them anew, and innovate in better and healthier directions, with human empathy engaged.

My Two Favorite Invitations
Being pragmatic, I have two simple convictions that serve well in my work with companies today. First, in the face of what we have to contend with today, everyone needs to show up to the table. How can we create socially innovative structures that allow for contribution and buy-in from those that engage in company and community? With this you in particular have permission to join in, the time is nigh.

Second, something a friend once quoted to me; “If my town does well, I do well.” By town, we mean our community, our business culture, our state, our country, and our beautiful planet. Culture is the future, a culture that supports ways and means of living in balance and fulfillment. We are seeing great gains in figuring out how we can work together to ignite what needs igniting, and save what needs saving.

Other Thoughts That Still Ring True
My own modest upbringing taught me a few other important lessons that I believe still ring true today.

1. It is important to make the best with what you have.
2. ‘Waste not want not’ was true for my grandparents’ generation and is still true for us today.
3. It is important to break through social barriers – particularly your own – for growth and innovation.
4. Looking to others for inspiration will serve you well.
5. Being an inspiration in turn for others is the best motivation one can find.

Jody Turner is a Future Trends Innovation Strategist with international acclaim. For more information visit www.cultureoffuture.com or place the phrases ‘Jody Turner’ and ‘Generation G’ in the search engine of your choice.