by Constance Ard, Answer Maven, Candidate for Chapter Cabinet Chair-Elect

Knowledge Revolution is the 21st Century version of the Industrial Revolution.  Revolutions evolve. Be “Future Ready” by leading the evolution.

Educate the masses and transform them into your advocates.  Every member of society needs to know information professionals are not just checking out books at the circulation counter. In fact they need to understand the capabilities demonstrated by any information professional that deals with all the nuances of running an organization within an organization.

Publicize the impact of quality information in a quantitative manner.  Express the services provided in numbers that reflect the bottom dollar goals of the supporting organization.

1. Apply a number to the services provided with a factor for the information sources costs and the value of the professional.  In my waning days at the law firm I had begun toying with the idea of not only collecting the qualitative values of our services, but exploring methods of the quantitative one.  For instance: Winning Summary Judgment = Research Time + Information Source.
   Disclaimer: There are more factors that must be evaluated to develop an accurate equation.
2. eDiscovery is a growing industry in this knowledge revolution.  The cost of sanctions, the cost of preparation and the cost of production are all factors.  Using those factors we can quantify our value for the information management component in a significant manner. No knowledge organization should ignore the importance of information management or they will not be future ready enough to avoid costly risk.
3. Competitive Intelligence research is conducted to grow a business or define competitive advantages.  Quantifying this work is another way to discuss the value added services of knowledge professionals in a manner that establishes us as the leaders of the transition.

Statistics are important, and they need to be the right statistics.  Being future ready means embracing the science part of information science beyond technology and database design.

Eliminate the notion that information centers are overhead. Use statistics. Quantify the value of the information. Quantify costs: both those you reduce through good management practices and those that are necessary to complete the work of the organization. Every web developer knows that analytics are critical – every information professional should too.

Future ready requires you sell your value.

Information professionals are not just info pros – they are salespeople and marketers. It is our job to educate the knowledge workers who benefit from our knowledge, experience and services to view us as strategic partners who can innovate, create, and contribute to the overall goals of our organizations.  Embrace and excel at this sales job and the revolution is yours to transform.

Constance Ard is an Independent Information Professional with 14 years experience and expert research skills.  Ms. Ard offers on-demand research and information and content management business consulting services specializing in e-discovery preparation and project management.  You can follow her blog at http://www.answermaven.com and find out more about her services at http://www.answermavensolutions.com.

Constance is an active information professional organization volunteer. She served as the Chair of the Legal Division of the Special Libraries Association for 2010 and is a member of the New Member Outreach Committee for AIIP.  She has served in many leadership roles throughout her career.

Ms. Ard’s latest publication “Legal Research in the Age of Open Law” was published in the September 2010 issue of Online.  In October 2009, Ms. Ard completed her first published book: Next Generation Corporate Libraries and Information Services.