by Debi Beall, Oregon Chapter, Competitive Intelligence Division

Future Ready for a corporate library means being relevant to your company’s changing needs by staying nimble and looking for new ways to support the company’s goals and strategies. The Intel Library has always been focused on the needs of the company, but a couple of years ago, we tried a new, more proactive approach. As a result, we have undergone a transformation that has empowered our staff and increased visibility throughout the company.

The Intel Library has been publishing the Executive News Summary on a daily basis for the past 10 years. This publication was created at the request of Craig Barrett as a way to stay informed without having to scan endless news clippings. Two years ago, we decided to expand our publications with more in-depth industry newsletters, called Monitors. These weekly Monitors are specifically focused on Intel’s Global Strategy and key market segments and include an analysis of the news that week. The Monitors are a deeper dive into the areas of key importance to the success of the company. They have been wildly successful (we now publish 11 Monitors) and have resulted in several changes:

1. Fewer requests are coming into the library since the information people need is already being selected and distributed.
2. Each staff member has developed a deep understanding of the topic of their Monitor, becoming the experts that others turn to for insight.
3. Different business units throughout the company have linked the Intel Library Monitor that most applies to their business to their business unit web site.
4. The Intel Library is now more than an information repository. It is a place to gain critical insights into each of the Monitor markets.

Now that the Monitors have been institutionalized, we are looking to the future again. Next on our plate is improving access for mobile devices and a step into visual analytics. We have developed a rich data repository that is ready to be mined for insights. Visual analytics will take us to the next step, offering added value to Intel and contributing to the success of the company.

Debi Beall began her career as a Systems Engineer for IBM, then switched careers becoming a librarian with the Phoenix Public Library. Debi joined Motorola in 1992 as a Research Specialist, where she ultimately transitioned to a position as a Competitive Intelligence Analyst. She most recently joined Intel as a Research Analyst for the Intel Library in October 2008.

Ann Koopman, Philadelphia Chapter, Multiple Divisions

It’s over thirty years since I entered library school, armed with a fresh BA in the liberal arts, and hoping to go into rare books and archives.  We students thought we were hot stuff, running to the computer center with our shoeboxes full of punch cards that contained PL1 code, or learning to search online services using a phone-cradle modem – skills every “modern” librarian would need!

But we weren’t so much learning specific skills as how to think about professional issues, and how to open our minds to receive and act on new ideas.   For me, that’s the core of being future ready, in any decade and any place.

What are some of the characteristics that allow a person to be flexible, to flow with change and even thrive on it?   What should we all be cultivating in order to shape our own futures?

• Curiosity & willingness to experiment with new ideas and technologies.
  SLA is an especially good source for exposure to new trends and for opportunities to learn new skills.
• Sharing, teamwork, and collaboration.
  Social animals thrive on community and inclusion; we all need the support of our colleagues, both as mentors and mentees.   We also need to integrate ourselves powerfully with our clients, demonstrating our value to the team.   It’s through engagement that we earn validation.
• Solid foundations and respect for the past.
  Knowing who we are and what we believe in provides the confidence needed to build new models.
• Proactivity.
  I love the “pick yourself” post (Dale Stanley, http://futureready365.sla.org/04/06/pick-yourself/).  When we take responsibility for our own continuous learning and for acquiring the new skills needed to cope with a changing professional environment, we position ourselves to embrace and even make new opportunities.  Step up to volunteer yourself for assignments or association tasks that expand your horizons.
• A sense of humor and pleasure in accomplishment.
  If you’re not having fun, what’s the point?  Joseph Campbell’s “follow your bliss” has proven to be a pretty good mantra over the years.

Of course, participation in SLA is one key to professional growth, from CE courses to networking, to leadership development.  It’s where you can find your voice to shape the conversation about issues that are important to you.

Over the years I’ve owned a paper conservation business, worked as a science & engineering librarian, become a medical librarian, morphed into a web content editor, and who knows what the future holds?  It will surely be fascinating.

Ann Koopman is the JEFFLINE Editor for the Academic & Instructional Support & Resources (AISR)  at Thomas Jefferson University.   She is a candidate for Division Cabinet Chair-Elect for the 2012 SLA Board of Directors.

by Cindy Hill , Multiple Chapters and Divisions

Some of my best memories of elementary school are of playground time, before, during and after class. My friends and I would race to the jungle gym, running to our favorite spot, the parallel bar, where we would spend wonderful hours (at least it felt like hours) hanging from bent knees and then start spinning around and around. When we found the just perfect moment, we would let go, flying up into the air and then landing as far away as momentum and our bodies would take us. While I’m pretty sure we knew we could get hurt (we landed on tan bark, not rubber mats) we also were fearless, physically agile and willing to take risks.

One aspect of being Future Ready is to take that youthful fearlessness and incorporate it into our work environment, especially when we are considering starting something new or changing an existing service. Too often it’s difficult to start something new for many reasons. Often there’s the fear of failure, lack of resources, concern about being able to provide the service to everyone, or not enough funding. Considering a new service or providing a new resource, but not sure how it will be received? One way to test its viability is to launch it as a pilot using the 3Ss + 1S more model, rather than a full-scale entity. You won’t find this model in any management or text book as a former executive VP at Sun Microsystems created it. The 3Ss + 1S more model stands for:

• Start small
• Be highly successful
• Make it scalable
• And keep statistics (aka metrics)

Start small: Create the big vision and then break it into smaller components. One way to start small is to limit the new service or resource to a specific group. Can it be introduced to a particular segment of your audience rather than the entire organization? By choosing a group that wants or needs the new service or resource, you are already working with a receptive audience, one that will give useful and constructive advice and observations and will be willing to work out any kinks with you. Which group would benefit most from being a “first adopter”? Would they then be your advocates and supporters?

Be highly successful: Plan for success by defining what success looks like. Is success having a specific group use it and want it to continue? Does success mean that the technology is working seamlessly? Or is success having the new resource embedded into the daily workflow of your users? By defining success before the initiative is launched, you will know when you have reached it.

Make it scalable: A highly successful initiative is one that can grow to meet the demands of potential users. Is there enough staff, funding, technological support and/or support from your internal or external partners as the demand expands? Is there a plan to acquire the needed resources in order to scale?

Keep statistics: Statistics should be both quantifiable and qualitative. How many people are using the new service or resource? How are they using it? What value is it adding to their productivity? What stories are they telling you about its value? Metrics provide the foundation for building a rationale to continue or scale the initiative.

With limited budgets, staff and resources, it’s often daunting to take a risk in changing a process, launching a new service, or introducing a new resource. Think back to your childhood days of playing, experimenting with new techniques, and being fearless and then bring those agile aspects into your daily life. As Tim O’Reilly, CEO of O’Reilly Media and innovator recommends, “Try fast, fail fast, keep trying and never give up.”

Cindy Hill is the manager of the Research Library at the Federal Reserve Bank of San Francisco. She’s a past president of SLA and is currently chairing the 2012 Conference Planning Council. She is a newly selected Commissioner for the Los Altos Public Library and is a part-time faculty member at San Jose State University.  Cindy can be reached at cindyvhill@yahoo.com, tweets @cindyhill and can be found on LinkedIn at www.linkedin.com/in/cindyvhill. She’s currently working on her latest 3S + 1S initiative.

by Allan Foster, Europe Chapter and Business & Finance Division

For more years than I care to remember I have been charting developments in business information use through an annual survey of information managers. This is the Business Information Survey published each March in Sage’s quarterly journal Business Information Review. The focus of the Survey has changed over time, from a concentration on sources of information to key issues in information management.

The methodology has also changed, from an open, widely distributed questionnaire to a series of in-depth interviews with a small number of senior corporate information managers. These are mainly based in the UK but many work for global businesses and have responsibilities for international services. If I was being pretentious(!) I would describe it now as almost ‘ethnographic’, a series of ongoing conversations with trusted colleagues, trying to chart year on year changes in their services, roles within their organisations and strategic priorities. It has only been possible to do this and to get brutal honesty from respondents by honouring a rule of strict confidence and aggregating results so as to avoid disclosing any identities. Most but not all respondents are involved in the Survey each year. In it’s 21^st year, the 2011 Survey¹ included seventeen of the interviewees from the previous year whilst another four were new participants.

Although the respondents represent a range of corporate information, library & research services, across industrial sectors and of varying sizes, I claim no statistical representativeness whatsoever for the Survey. But, given the seniority and frankness of the respondents, the findings provide a rich narrative of current practice and future intentions. It’s the latter which I’m concentrating on here as a contribution to the ‘Future Ready’ discussion.

Whilst massive turbulence in the business and financial environment is the new norm and technologies change so fast, the Survey results suggest that the crucial ‘future ready’ attitudes and skills in the corporate information scene are and will be in the next five years pretty much the same as those exhibited in successful information services now. This may be a disappointment to the ‘everything is changing’ lobby who are looking for new magic bullets and a cookbook formula to succeed in the corporate information/knowledge management world.

The key approaches and skills that define successful information management, now and in the next few years, amongst the 2011 Survey group of senior professionals, are:

1. Access to, and a good relationship with, senior executives, preferably at board level.
2. ‘Business strategy & culture fit’ – the ability to develop the information service in harmony with the company’s strategic objectives and organisational culture.
3. Developing a shrewd political instinct, having sensitive antennae amongst users and senior managers and being adaptive in consequence.
4. Financial nous – contributing to the increased profitability of the company, streamlining processes and services, reducing costs.
5. The ability to work globally with all that this implies – building alliances, harmonising & integrating services – whilst understanding different cultural and business practices which shape the environment.
6. Develop hard nosed negotiation skills with content vendors. And getting harder.
7. Responding to the growing emphasis on compliance work.
8. Managing capacity & workload, with flexibility and responsiveness.
9. Ensuring that your information/research/knowledge staff are embedded within business project and work teams.
10. Continuing to look dispassionately at alternative organisational and delivery models including outsourcing and off-shoring.
11. Embracing and handling internal ‘know-how’ as well as external data.
12. Enhancing knowledge management skills (note small rather than capitalised ‘KM’) – knowledge sharing, capturing tacit knowledge, using stories, applying appropriate technologies.
13. Use social media when appropriate. A number of respondents are somewhat sceptical of the business case for such deployment in terms of their information and research services.
14. More attention should be given to measuring the impact of the information services (including outsourcing/off-shoring), through ROI and other metrics.
15. New IT systems should be implemented in line with technological opportunities and trends but most of all to improve access to content and cost-effectiveness of services.
16. IS/KM staffing – the most important internal resource of all. Improve communications, provide development opportunities, undertake succession planning.
17. There’s no substitute for persistence and hard work.

1. These and other issues are developed much more fully in “Let’s save the company money” – the new orthodoxy. The Business Information Survey 2011. Business Information Review 28 (1), March 2011.

—————–—————–

Allan Foster (allan.foster@gmail.com) is an information industry consultant and writer, previously Director of Information Services at Keele University and a senior information manager at Manchester Business School, Lancashire Polytechnic, Sheffield Polytechnic and the British Institute of Management. He presented these findings at an SLA Europe session, Is your information service ‘Future Ready’?, in Manchester on 22^nd March 2011.

by Jennifer Burns, Toronto Chapter, Academic Division

If I had to describe my relationship with work-life balance on Facebook, I’d say, “It’s complicated.” I’ve struggled with it for a long time, and I’m not alone. Work-life balance has been a concept in organizational development for a generation, but in practice, it has been elusive. Can it be that we’ve spent 30 years trying to solve the wrong problem?

Maybe. The very expression “work-life balance” assumes that work and life are separate, even antagonistic. I’m not sure that this is true, at least not for knowledge workers.

We live in a post-Industrial era. This new age, the Knowledge Age, demands a new model. I believe that knowledge workers should aspire to work-life integration, where work is a healthy and fulfilling part of our daily lives.

Let’s get real. There is no steam whistle signaling the end of another workday in the Knowledge Age. Knowledge is organic, frequently imperfect, and never stops. It is our work and very much a part of our lives. Balance just isn’t realistic in the current environment of rapid economic, social, and technological change. Better to strive for flexibility and resilience, both in ourselves and in our organizations. Yes, there is work that needs to get done, and there are only 24 hours in a day. But we also need to manage our energy, and there is no one-size-fits-all solution for that.

If we can blend Work with Life, we will have more interesting, prosperous, and meaningful careers and lives, and our organizations, families, and communities will be better for it. That is a future worth working for.

Jennifer Burns is the President of the Toronto Chapter of SLA. As a Collection Development Manager with Baker & Taylor’s YBP Library Services, she travels extensively for work and has the luggage tags to show for it. She does her best thinking on airplanes. Jennifer can be reached at jen.ann.burns@gmail.com

by Helen Josephine, Silicon Valley Chapter, Science-Technology and Engineering Divisions

A report on the new “bookless engineering library” was included in “Morning Edition” on NPR in July 2010. After this report aired, library and literary blogs quickly began discussing the future and fate of libraries in the digital age—is it the wave of the future or the end of the world as we know it? We find that some of our student and faculty users prefer digital content to print, while others do not. The digital library is not the end of the book and print collections, but the beginning of something new and exciting.

After four years of planning, the new Engineering Library at Stanford University opened on August 9, 2010. The vision document for the new library, SEQ2 Library Vision: The Information Collaboratory informed not only the physical design of the new facility but the staffing, collection and service models as well. In addition to the challenge to replace the physical collection with digital content, three themes for the new library were called out in this document: high-touch human contact, mediation and subject expertise and mutability or continuous change and experimentation.
To achieve our goal of becoming a largely bookless library with access to all of the online resources required by one of the premier schools of Engineering in the world, the constant questions we asked of our vendors were—can we get it online?, can it be flexible?, can it be self-service? We anticipate that even more innovative information resources and devices will be available to us as we continue to evolve and experiment with new technologies, new services and new vendors.

One current experiment is our e-reader program, a combination of circulating e-readers and tethered e-readers (10 Kindle, 8 Sony Touch,1 Nook,1 iPad) with content selected by librarians. In addition to the content we have selected and purchased for the e-readers, we are also testing the ability to load and read content that we have licensed from e-book vendors that allow for unlimited content download. Student feedback on the project has been positive and the e-readers are always checked-out. The e-reader program is part of our mission to understand the information needs of the current and future students and to experiment with new technologies.

Our physical space is one-third the size of our former library, but the open floor plan of the new library and the foldable, stackable, moveable furniture allows multiple configurations within our 6,000 sq ft. space. Collaborative work areas for groups of 4 or more with tables pushed together, individual work at tables near the windows, as well as impromptu classroom seating for groups as large as 50 are all feasible. The technology in the library includes a 60”digital bulletin board for announcements of library events and information plus School of Engineering events and student projects, a rolling display cart housing a 60” monitor with touch capability, an information kiosk using a 23” touch screen computer for basic library information and a 3M RFID system for book self-check out and security.

When you define your library as a place for innovation and experimentation with information technology and digital content, the possible roles for librarians are limitless and the types of services offered are dynamic and ever-changing. This is a true definition of “future-ready.”

Helen Josephine is Head of the Frederick Emmons Terman Engineering Library (http://lib.stanford.edu/englib), part of the Jen-Hsun Huang Engineering Center at Stanford University.  She is a past-president of the Silicon Valley chapter of SLA and has been a member of SLA since 1999. She has also been active in many regional, state and national library groups, including the Arizona Online Users Group, California Academic and Research Libraries, and ALA.

by Steven A. Lastres, New York Chapter, Knowledge Management Division

Since the earliest days of libraries, librarians have served as knowledge managers. Whether they were maintaining the scrolls at the Library of Alexandria, creating the catalog for the House of Wisdom (a Ninth Century Islamic library), or assembling annotated links for the law firm intranet, law librarians have always been in the forefront of organizing information and adding value to it. Librarians have long excelled at getting information into the hands of the people who need it. The precise definition of knowledge management (KM) is an elusive one, but one pillar of KM practice holds that knowledge management “is the process through which organizations generate value from their intellectual and knowledge-based assets.”¹

Steven Lastres

Becoming Business Managers

What has changed is that the librarian needs to wear a new hat–that of a business manager. The array of tools available to today’s librarian has driven that change. No longer restricted to offering only upon-request services, librarians can instead embrace a broader view of their professional role. They actively manage their organization’s information assets rather than passively respond to requests.

KM, as evolved from traditional librarianship, today means identifying business opportunities within our organization to help our users practice more efficiently and effectively. Librarians need to understand how our users work, not just anticipate what their information needs will be.

As librarians expand their professional roles, their efforts at KM must align with their organization’s business objectives. Librarians need to become business managers. If we take the business view, librarians are selling a product (knowledge and information) to a market (our users) that needs to be serviced effectively (the right product), efficiently (at the right time), and cost-effectively (at the right price). Figuring out how to improve upon that business model is what knowledge management is all about. When it comes to knowledge management, the emphasis should be on management.

Why do librarians make good knowledge managers? The answer may be that librarians tend to be more eager to adopt new ways of sharing information than our users. Librarians look at new technologies and services with a critical eye to understand how to meet current and emerging information needs. KM is not technology for technology’s sake. Instead, librarians focus on content and its seamless delivery. In many ways, they can decipher what our users need before our users even ask. (After all, that’s what reference interviews are for!) They know the resources, they know how the resources are delivered, and they know how to find the information that our users ask for.

In addition to their skills, when it comes to knowing the content available, most librarians fit well into the KM mold because of their technical sophistication. Today’s librarians are perfectly at home in the online world. And unlike the past, when any project that lived on a server was automatically the ward of the IT department, KM projects are now managed by librarians. Library staff members drive the selection of tools to deliver content, the adoption of interactive services such as wikis and blogs, and the promotion of KM applications such as work product retrieval. This is a major change in librarianship, in which librarians are innovators and technologists, as well as content managers. Most librarians bring considerable technical savvy to their professional work. Librarians, in short, should select the information resources that best fit the practices they support, but they also should be involved in selecting the best delivery platforms. That includes managing the graphic display of information on portal or intranet pages and creating a Web-based presentation that is easy to use and search.

As librarians adapt to a changing world, it’s a good idea to understand some of the changes they face, including these:

• Users expect to receive information faster than ever.
• Users expect to have no impediments to get the information they need.
• Users depend on knowledge managers to keep up with KM innovations and best practices.

As knowledge management becomes more ingrained in corporations and law firms, KM managers need to become experts in three specialized fields: librarianship, legal technology, and business management. Librarians need to understand the technical possibilities–not just the nuts and bolts of the software but also the realistic research needs of the lawyers.

Change is propelling librarians forward in a world where they must adapt to new ways of thinking about the information over which they are stewards. This changing world means new opportunities for librarians, as librarians redefine themselves as KM managers who create value for the firm by effectively managing the information for which they are professionally responsible.

¹ Megan Santosus & Jon Surmacz, “The ABCs of Knowledge Management”, CIO Magazine, 2001.

Steven A. Lastres is Director of Library and Knowledge Management at Debevoise & Plimpton LLP. His e-mail address is salastres@debevoise.com.

Pam Sandlian Smith, Library Director, Anythink Libraries, Thornton, CO

 “Gone is the time when companies could react quietly by just managing their assets.  Gone is the time when the success of the future was modeled on the past.  Disruption is a way of unearthing new opportunities.  It means being nonconformist, unorthodox, rebellious. It means always trying to change the rules.  It means believing that a company can transform its future through the sheer power of an idea.”   

Jean-Marie Dru, Beyond Disruption: Changing the Rules in the Marketplace

When the future is uncertain, to some people the safest thing is either to do nothing new, or simply accelerate strategies that worked in the past.  As marketing genius, Jean-Marie Dru notes, our future success cannot be modeled on the past.  To be future ready requires a willingness to rethink the rules, to be disruptive.  To be future ready requires a willingness to invent a future, hopefully one that works better than the present or the past.

Imagining our future at Anythink Libraries required a team of people who were willing to abandon library structures that were not working for our customers, or were not sustainable in a world of limited resources.  It required a collaboration of people who had infinite trust in each other’s abilities and perspectives.  It required a willingness to live with ambiguity as we were challenged to find the right answer, not the first answer, or the safe answer, but the answer that fit the criteria of a new paradigm. 

Instead of designing a library for books, we designed a library for idea people.  A place for people to connect, interact, discover, even play with information.  Playing with ideas, creating a place to think, discover and honor one’s inherent sense of creativity required a rethinking of our roles and responsibilities.  Our internal manifesto indicates a responsibility very different from merely organizing information:

You are not just an employee, volunteer or board member.  You do not merely catalog books, organize periodicals and manage resources.  You are the gateway into the mind of the idea people who come to our facilities to find or fuel a spark.

Part Wizard, Part Genius, Part Explorer

It is your calling to trespass into the unknown and come back with a concrete piece someone can hold onto, turn over, and use to fuel their mind and soul.

As Anythinkers, we are becoming future ready by exploring the responsibility of being part wizard, part genius, part explorer.

by Richard Huffine, SLA Board of Directors, Division Cabinet-Chair Elect

I am becoming future ready by pursuing new publishing models on behalf of my organization. I work for a Federal research organization with over 130 years of experience producing research to inform decision-makers. Our research has shaped policy and practice and the library has played an important role in supporting both the research and the dissemination of that research. Our library maintains the complete catalog of publications by our staff and we have converted more than half of our backlist catalog for on-line access. The future is digital, we know that but what will it mean to be digital in the future?

Do we want our research products listed in the Amazon Marketplace? Google’s ebookstore or Apple’s iBookstore? What does it mean to publish an ebook versus a traditional report? How do these new outlets (and their associated standards) change the way we prepare our research for dissemination and use by other researchers, students, and the general public?

The Library is the perfect place to be exploring these new publishing models and work with the institution to adapt to these new approaches to dissemination of information. Our library purchases ebooks, on-line journals, and database content. We are working with our users to figure out how Blackberries, iPhones, iPads and other tools will be used to consume information and to put data in the hands of our researchers in the field. Future Ready for me is about preparing my organization for the future and hopefully placing us ahead of the curve.

Richard Huffine is SLA’s Division Cabinet Chair-Elect. He is the National Library Coordinator at the U.S. Geological Survey.  He has been active in SLA since 2004 as the founding Chair of the Government Information Division.  He is also an active member of ALA, and is President-Elect of the District of Columbia Library Association.