Info-entrepreneurs, represented by the Association of Independent Information Professionals, stand out as innovative, forward thinking, and client focused information professionals.  This series of posts delivers future ready solutions and strategies from current and past presidents of AIIP.  As industry thought leaders they have much to share about staying ahead of the curve and delivering cost effective solutions to clients worldwide.  In this insightful series of postings readers will learn how to create a job for life by listening for opportunity, watching for changes, stretching to acquire new skills, finding a balance, planning for the long term, and drawing on your strengths. — C.S.

by Cynthia Hetherington

When I started out in the information business, I was dubbed the Virtual Librarian (virtuallibrarian.com), mostly in part for my assistance to the law enforcement world and security sectors as the go-to source for research assistance and training. That was too many years ago to count, but I still hold the title and a now very stale Web site. As I write this 365 piece from an airport kiosk, I realize that EVERYTHING has changed and NOTHING has changed. I’m still on the road 200+ days a year training in the security industry, and I am a Private Investigator myself as well. However, the material and resources have changed significantly.

Now I am teaching social network investigations and reminding the audience of the oft-missed deep and invisible Web, which is valuable in most criminal and civil cases.

That said, how I teach hasn’t changed. Informing my clients and attendees is done the same way today that it was 15 years ago. I also have been publishing a newsletter for the past 10 years, which has been profitable for at least the last four!

Education and publishing are two things every librarian should embrace and consider as resources to not only spread their name, but to also validate their resourcefulness in their community. The reasoning comes down to diversity. If the only thing you do is sit behind a reference desk answering questions, you’ll never grow professionally. The same chair you sat in as a new librarian will be the same one you leave when you retire.

In our dreadful economy, it is absolutely paramount that the extra skills you can nurture, develop, and sell yourself on will be considered assets to your organization.

Granted, you do not need to be offering full-day seminars in front of thousands of people, but small classes, topic-specific presentations, and articles on the same subject are a great start.

Within AIIP, I am always drawing out of our membership, “what makes you special?” We can all do research, manage archives, and understand information, so what makes you stand out amongst the rest of us? Everyone I’ve asked this question of has since written articles for our Connections journal, has further focused their business marketing, and has seriously considered going more toward a niche and less toward the broad spectrum of information scientist. They are all budding successes who can speak intelligently on their unique skill set.

If you’re lost and aren’t sure what your focus needs to be, then it’s time to sit down and have a conversation to decide where you see yourself down the road. Draw out the map of how you plan on getting there. Don’t be afraid to look for a mentor, such as in AIIP’s mentoring program, or find a coach, as we have a few among our ranks. And, by all means, talk to those who have been out there for years and get the details of their war stories.

Once prepared, stick to your plan, follow your strategy, and always consider that there is a venue waiting to hear your voice and read your informational pearls of wisdom.

Cynthia Hetherington is the current president of the Association of Independent Information Professionals and has more than 17 years of experience in research, investigations and corporate intelligence. She is the founder of Hetherington Group, a consulting, publishing and training firm focusing on intelligence, security, and investigations. A widely-published author, Cynthia authored Business Background Investigations (2007) and the Manual to Online Public Records (2008). She is the publisher of Data2know.com: Internet & Online Intelligence Newsletter and has co-authored articles on steganography, computer forensics, Internet investigations, and other security-focused monographs. She is also recognized for providing corporate security officials, military intelligence units, and federal, state and local agencies with training on online intelligence practices.

by Joseph Kraus, Rocky Mountain Chapter, Physics-Astronomy-Mathematics, and Science-Technology Divisions

For librarians and information professionals to be truly future ready, we should be able to predict the future, but of course that is impossible.  One of the ways I think about the future is to think about how accurate predictions of the present were in the past.  For the sake of picking a date, I am going to predict what things are going to be like for libraries and information centers in the year 2031 using 1991-2011 as the lens.  Since I am an academic librarian, this article will have an academic bent to it, and I hope you can extrapolate the logic to fit your situation.

When it comes to technology, Jason Griffey from the University of Tennessee says that the future is already here.  But if the future is already here, then what is going to happen in the real future?  I would guess that tablets are here to stay, and that ebook readers will also continue to grow in popularity.  Tablet and laptop computers will continue to get lighter, cheaper, faster, hold more information, and have more memory.  They will continue to follow Moore’s Law.  Cloud computing will continue to grow, especially as more and more data becomes available, and it needs a place to live.  Software will continue to fracture with more OS choices and more bloatware as the space becomes available. More and more people will communicate with each other using smartphones (or some other device) in the US and throughout the World.  Digital images and videos will continue to get easier to make, edit, store and publish online. 

Even though technology changes rapidly, social constructs and culture change more slowly.  In 1991, people:

• read books, magazines and journals in print
• watched television on cable, go to the movies or rent VHS movies from Blockbuster
• called each other on a landline telephone
• snail-mailed pictures to friends
• listened to music on the radio or on tape/CD
• met each other at bars or coffee houses
• drove gasoline-powered cars to go to those places

 
Today, in 2011, people:

• read books, magazines and journals (many with an e-reader or on the web)
• watch television (either on cable or dish), go to see movies, or get movies on DVD/Netflix
• call each other on cell phones, text each other or call someone on Skype
• see what friends are posting on Facebook or Twitter
• listen to music on an iPod or some other device
• meet each other at bars or coffee houses
• drive gasoline-powered cars (or a hybrid car) to those places

 
People still want to converse with each other either in person or using technology.  That will not change in 2031.  People will want to read, view, or make information products.  People will want to meet with each other, either in person or virtually.  Speaking of that, virtual meeting software is getting cheaper and easier to setup and use, so that will be used much more often in the future.

In my view, the publishing and media industry is a cultural and social construction.  In 1991, the major publishers had a good strong hold on the publishing industry, and they have a similar hold on publishing today.  In the last 20 years, major publishers have consolidated , and I don’t see the big publishing houses withering up and dying.  There has been a lot of activity in the Open Access front, and they offer some great alternatives to publishing, but they have not made a huge dent into the profit margins of for-profit publishing outfits. In the academic and STM publishing world, there is resistance to change in traditional publishing outlets. See Michael Clark and Josh Sternberg and Leonard Cassuto.  However, there are many people who say radical transformation of scholarly publishing is ahead. Cameron Neylon and Michael Nielsen  and Ingmar Mewburn and Nigel Thrift.

One aspect of change in the publishing industry has been the contraction of A&I sources. Since more and more content is found on the web, people are searching Google and Google Scholar to find scholarly content.  They are finding good enough information.  If Google Scholar (or some other search engine that might be developed in the next 20 years) really wanted to, they could put a big dent into the revenue stream of traditional citation searching database businesses. 

When it comes to social change for scholarly authors, they get rewarded through the tenure and promotion (T&P) process.  Many universities and colleges have been employing less and less tenured faculty, and there is debate over the long term viability of tenure on campus.  Many people think that higher education is ripe for disruption.

Be that as it may, the faculty who do research in universities and colleges are under pressure to publish this research in high quality sources.  In 1991, the perception of high quality journals was limited to certain journals and publishers, and over the last 20 years, it was very difficult for new sources to be added to those lists.  Over the next 20 years, these lists of journals and publishers will probably stay roughly the same because the administrations of academic institutions are very slow to change their T&P policies.

Some authors are starting to see the citation advantage of making their work available through Open Access sources, but this has been slow on the uptake.  Over the next 20 years, more faculty will see these advantages and change their behavior, but it will not be a quick change.

By 2031, the technology will have changed quite a bit.  Maybe we are typing in the air while we view our email in virtual reality glasses.  We might be able to talk to our documents, and the language is automagically translated into Russian for our colleague in Moscow.  We might be able to digitally video record our waking hours, so that we can easily remember dates, names, people, places and the things we thought about and said.  Whatever technological changes are ahead, the behavior and the culture of the people who use that technology will not change near as rapidly. 

Joseph Kraus is currently the Science & Engineering Librarian at the University of Denver (DU) Penrose Library. DU is a medium sized private university in Denver, Colorado. He is active in the Physics-Astronomy-Mathematics and the Sci-Tech Divisions of the Special Libraries Association (SLA). He is also a member of ALA/ACRL and the American Society for Engineering Education. He has written numerous articles and has presented on topics from Library2.0 resources, unconferences and collection development.

by Richard Huffine, SLA Board of Directors, Division Cabinet-Chair Elect

I am becoming future ready by pursuing new publishing models on behalf of my organization. I work for a Federal research organization with over 130 years of experience producing research to inform decision-makers. Our research has shaped policy and practice and the library has played an important role in supporting both the research and the dissemination of that research. Our library maintains the complete catalog of publications by our staff and we have converted more than half of our backlist catalog for on-line access. The future is digital, we know that but what will it mean to be digital in the future?

Do we want our research products listed in the Amazon Marketplace? Google’s ebookstore or Apple’s iBookstore? What does it mean to publish an ebook versus a traditional report? How do these new outlets (and their associated standards) change the way we prepare our research for dissemination and use by other researchers, students, and the general public?

The Library is the perfect place to be exploring these new publishing models and work with the institution to adapt to these new approaches to dissemination of information. Our library purchases ebooks, on-line journals, and database content. We are working with our users to figure out how Blackberries, iPhones, iPads and other tools will be used to consume information and to put data in the hands of our researchers in the field. Future Ready for me is about preparing my organization for the future and hopefully placing us ahead of the curve.

Richard Huffine is SLA’s Division Cabinet Chair-Elect. He is the National Library Coordinator at the U.S. Geological Survey.  He has been active in SLA since 2004 as the founding Chair of the Government Information Division.  He is also an active member of ALA, and is President-Elect of the District of Columbia Library Association.